India’s smart TV market witnessed impressive growth in Q2 2025, with premium displays and large-screen models driving consumer demand. The quarter showcased shifting preferences toward higher-quality viewing experiences, as QLED technology and 55-inch+ screens gained significant traction among Indian households upgrading their entertainment setups.
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India Smart TV Shipments Q2 2025 Rankings
Samsung maintained its leadership position as the number one player in India’s smart TV market, leveraging its strong QLED lineup and diverse price range offerings. The company’s dominance in premium segments, particularly in 4K and QLED categories, helped solidify its market position despite growing competition from Chinese and South Korean rivals.
| Rank | Brand | Key Highlights |
|---|---|---|
| #1 | Samsung | Market leader with strong QLED portfolio |
| #2 | LG | Second position with OLED and NanoCell TVs |
| #3 | Xiaomi | Third spot with budget-friendly offerings |
| #4 | TCL | Fastest YoY growth, Mini-LED focus |
| #5 | Sony | Premium positioning, BRAVIA series |
| QLED Share | 19% | Up significantly, showing premium demand |
| 55″+ Growth | 14% YoY | Large screens gaining popularity |
| 55″ Models | Strong demand | Major volume driver in large-screen segment |
Premium Display Technology Takes Center Stage
The QLED TV segment emerged as a major growth driver, capturing 19% market share in Q2 2025—a clear indication that Indian consumers are willing to invest in superior display technology. This shift toward quantum dot displays reflects increasing awareness about picture quality and the growing affordability of premium features in mid-range price segments.
Large-screen TVs, particularly 55-inch models, experienced robust 14% year-over-year growth, demonstrating consumer preference for immersive viewing experiences. The trend aligns with the rising popularity of OTT platforms and 4K content availability, making bigger screens more desirable for home entertainment.
TCL’s fastest year-over-year growth among top five brands highlights the brand’s successful Mini-LED TV strategy and aggressive pricing in the premium-budget category. Meanwhile, Sony maintained its premium positioning with the BRAVIA series, capturing discerning buyers seeking high-end features and superior build quality.
The Indian smart TV market continues to benefit from local manufacturing under the Make in India initiative, competitive pricing across segments, and expanding broadband penetration. With the festive season approaching in Q3-Q4 2025, industry experts anticipate further growth driven by promotional offers and new product launches.
For detailed specifications on leading TV brands, visit Samsung’s official website and stay updated on more consumer electronics trends at TechnoSports.
FAQs
Which brand leads India’s smart TV market in Q2 2025?
Samsung retained the top position, followed by LG in second and Xiaomi in third place.
What display technology is gaining popularity in India?
QLED TVs captured 19% market share, showing strong demand for premium quantum dot displays.
