International Cricket Council (ICC) becomes the No 1 sports’ organization with the most video views on the social media platform, Facebook. This report has been found by CrowdTangle, a Facebook-owned analytics company for the public. It showed that ICC has the most video views among all the sports’ organization on Facebook in 2020.
According to a report by InsideSport, ICC’s Facebook page received more than double the engagement of other global sports’ organization.
ICC Chief Executive Manu Sawhney said: “The combination of one of the world’s most-watched sports with one of the world’s largest platforms is proving exciting for the growth of cricket consumption. These numbers are testimony to the fact that cricket truly has the power to connect and engage more deeply with diverse audiences around the world. We will continue to enhance these engagements and serve the global cricket fan with exciting content at the back of this partnership.”
ICC’s major highlights on Facebook:
- A staggering 1.65 billion video views in the first half of 2020, ensuring the ICC channel topped the rankings in terms of video consumption among leading sporting organizations on Facebook.
- Across the April-June lockdown period, overall interactions on the ICC page were more than two and a half times higher than other leading leagues and sports’ organizations across the world.
- Over the previous 12 month period, the ICC Facebook page was the most engaged page in its category including the single most engaged day in its history with 4.4 million interactions as Bangladesh triumphed over India in the final of the Under 19 Cricket World Cup 2020.
In February 2020, the ICC Under-19 Cricket World Cup in South Africa played out 747 million video views across ICC digital media assets which were a staggering 700% growth from the 2018 edition.
In March, during the Women’s T20 World Cup in Australia, the ICC’s digital channels received a total of 1.1 billion video views, which was a 1900% increase on the 2018 edition making it the most-watched ICC women’s event to date. It was also the second most successful ICC event ever after the ICC Men’s Cricket World Cup 2019 with 4.6 billion views across channels.
The final of the ICC Women’s T20 World Cup 2020 also, recorded the most single-day views on the ICC Facebook page (64.9 million) since records began.
As the Coronavirus pandemic spread globally, people have been confined to their homes and the only place of interaction was social media. During the lockdown period, ICC’s video views on Facebook jumped from 3 million minutes to 15 million minutes per day (outside of the ICC live events).
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