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HP Unveils Rebranding Initiative to Simplify Consumer and Commercial PC Portfolios

Today, HP Inc. announced a major rebranding initiative aimed at streamlining its consumer and commercial PC portfolios. This transformation focuses on simplifying product naming conventions while reflecting HP’s dedication to innovation, customer-centricity, and the evolving needs of modern users.

HP Unveils Branding Transformation for Consumer and Commercial PCs

Introducing OmniBook: A New Era for Consumer PCs

Under this new strategy, HP’s consumer PC portfolio will be unified under the prefix “Omni,” followed by a signifier indicating the product category. Here’s how it breaks down:

  • Laptops: OmniBook
  • All-in-One Desktops: OmniStudio
  • Traditional Desktops: OmniDesk

Gaming PCs will continue under the well-known OMEN brand. The prefix “Omni” draws inspiration from HP’s rich history, symbolizing universality and the company’s commitment to delivering cutting-edge solutions for today’s hybrid world.

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Revamping the Commercial Portfolio: HP EliteBook & ProBook

HP is also evolving its iconic commercial PC brands, HP EliteBook and ProBook. The new naming conventions are designed to maintain brand equity while creating a more cohesive and consistent portfolio.

HP Unveils Rebranding Initiative to Simplify Consumer and Commercial PC Portfolios

Communicating Performance with Modifier Structure

To simplify product communication further, each device will now feature a number ranging from 2 to 10 (with 10 represented by “X”).

  • Odd Numbers: Denote consumer PCs
  • Even Numbers: Indicate commercial PCs

This numbering system helps customers quickly understand the hierarchy within the portfolio, with higher numbers indicating advanced performance and features. Additionally, HP has introduced the modifier “Ultra” for its most premium offerings and descriptive modifiers like “Fold” for dual screens and “Flip” for convertible PCs.

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HP Unveils Rebranding Initiative to Simplify Consumer and Commercial PC Portfolios

Integrating Advanced AI Capabilities: HP AI Helix

Complementing these changes, HP has unveiled the HP AI Helix logo, symbolizing the integration of advanced AI capabilities in its next-gen AI PCs. This logo indicates devices and services built with trusted HP AI Engineering to deliver powerful, meaningful, and secure AI experiences. The AI Helix’s shape, reminiscent of DNA, underscores HP’s commitment to embedding AI into its devices.

The newly announced next-gen AI PCs that carry the HP AI Helix logo come equipped with unique AI experiences such as HP AI Companion and Poly Camera Pro, and include protection against AI-generated threats. These devices feature a Neural Processing Unit (NPU) capable of 40+ trillion operations per second (TOPS) and a next-gen OS, making them purpose-built for breakthrough AI experiences—whether local or cloud-based.


HP’s branding transformation reaffirms its position as a leader in the PC industry, providing customers with simplified, intuitive choices that align with their diverse needs and preferences. This initiative sets new standards in technological innovation, ensuring that HP remains at the forefront of the evolving PC market.

For more information, visit HP’s Blog.

Note: Pricing and other details may vary. Check official sources for the latest updates.


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Raunak Saha
Raunak Saha
A cs engineer by profession but foodie from heart. I am tech lover guy who has a passion for singing. Football is my love and making websites is my hobby.



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