Honor split from Huawei in order to grow its brand to new heights. After the USA imposed sanctions on Huawei for using the Google Play Services on their devices, the Huawei brand has been gradually exiting the international market, this has led to other brands such as Honor getting an increased market share.
In a recent interview following the first sale of the Honor Magic 4 in China, CEO, Zhao Ming, expressed gratitude to Honor fans for supporting the company in the recent financial year, as the company has become the fastest-growing smartphone maker in 2021. It is now the third-largest Android smartphone maker in China.
In the media interview, Zhao also provided a statistical breakdown of users that had switched over to Honor from other brands. Zhao reveals nearly 60% of current Honor users, shifted from Huawei or Apple devices. He laid an emphasis that multiple Chinese smartphone makers keep on talking about competing against Apple, however, the ambitions of these brands are always all talk, and no proper evidence is available that they can be a reliable alternative to Apple.
According to him, consumers want security, reliability, privacy, peace of mind, and the customer service experience that Apple provides for its users.”Here at Honor, we aim instead to provide the best all-around aftersales service experience to Honor users. We craft our phones with delicacy and patience, building innovations one by one, to provide a truly flagship experience for our users,” Zhao added.
This statement released by Zhao, appears to be throwing shade at the Nothing company, which was founded by ex-OnePlus CEO, Carl Pei. Pei split from OnePlus in early 2021 to establish Nothing, which recently held its first announcement event in March.
Carl Pei brought the topic of becoming a formidable Android competitor to Apple’s iPhone at this event. Nothing’s first smartphones is aimed to compete against Apple.
Towards the end of the interview, Honor’s CEO also reiterated that Honor does not like to overhype its products, as with any overhyped product, when the final product reaches the customer’s hands, they will be disappointed if it does not live up to expectations. This situation is likely to lead to users distancing themselves from the brand, and Honor wishes to build brand loyalty rather than demolishing it.
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