Haier Appliances India has announced its role as Title Partner of Match Centre Live on JioHotstar for the ICC Men’s T20 World Cup 2026, running from February 7 to March 8. This strategic partnership places the world’s No. 1 major appliances brand at the center of India’s biggest digital cricket show, reaching millions of fans across multiple platforms and languages.
Table of Contents
Haier JioHotstar T20 World Cup Partnership Details
Partnership Overview
| Aspect | Details |
|---|---|
| Partner | Haier Appliances India |
| Platform | JioHotstar Match Centre Live |
| Event | ICC Men’s T20 World Cup 2026 |
| Duration | February 7 – March 8, 2026 |
| Partnership Type | Title Partner |
| Languages | 9 (English, Hindi, Tamil, Telugu, Kannada, Bangla, Bhojpuri, Marathi, Haryanvi) |
| Brand Position | World’s No. 1 major appliances brand (17 consecutive years) |
Match Centre Live: India’s Premier Digital Cricket Show
Match Centre Live delivers comprehensive cricket coverage through sharp analysis, insider perspectives, expert commentary, and high-impact storytelling featuring some of cricket’s most respected voices. Broadcasting in nine languages, the show ensures inclusive reach across India’s diverse audience segments on both Connected TV and mobile devices.
The multilingual approach—spanning English, Hindi, Tamil, Telugu, Kannada, Bangla, Bhojpuri, Marathi, and Haryanvi—enables Haier to connect with cricket fans across the entire nation, from metropolitan centers to regional markets.
Extensive Brand Integration Strategy
As Title Partner, Haier receives prominent visibility throughout the tournament including integrated logo units, verbal mentions across commentary feeds, central screen branding in studios, branded logo loops, Astons, stings, wipes, and on-ground presence. The partnership extends to promotional content featuring JioStar talent, branded tickers, and in-show features ensuring sustained brand recall during India’s most-watched sporting event.
Sport-o-Tainment Marketing Play
NS Satish, President of Haier Appliances India, emphasized that cricket represents a national emotion connecting people across generations, geographies, and cultures. The partnership aligns with Haier’s Sport-o-Tainment marketing strategy, designed to engage young, premium, tech-savvy modern Indian consumers through marquee global sporting events.
The collaboration enables Haier to showcase its innovation-led premium appliance portfolio—ranging from refrigerators and air conditioners to washing machines, LED TVs, and kitchen appliances—to millions of viewers while reinforcing its positioning as a technology-driven global leader.
About Haier India
Established in 2003 with headquarters in Greater Noida, Haier India operates two state-of-the-art manufacturing facilities in Pune and Greater Noida. The brand follows a “Make in India” and “Make for India” philosophy, offering products specifically designed for Indian consumer demands backed by almost two decades of product innovation expertise.
Haier has maintained its position as the world’s leading major appliances brand for 17 consecutive years according to Euromonitor, while being the only IoT Ecosystem Brand ranked in Kantar BrandZ’s Top 100 Most Valuable Global Brands for five consecutive years.
For more sports marketing partnerships and brand collaborations, visit TechnoSports Business.
FAQs
When does the ICC Men’s T20 World Cup 2026 coverage start?
February 7, 2026, running through March 8 on JioHotstar.
In how many languages will Match Centre Live be available?
Nine languages including English, Hindi, Tamil, Telugu, Kannada, Bangla, Bhojpuri, Marathi, and Haryanvi.
