In most Indian homes, cricket season and festive season arrive together. Family on the sofa, snacks on the table, and a match on the big screen. Haier India has stepped right into that moment.
Haier, the world’s No. 1 major appliances brand for 17 consecutive years, is now the Title Sponsor of Cricket Live Studio on JioHotstar and the Star Sports Network for India’s home bilateral series.
Haier Partnership : Overview
| Detail | What You Need to Know |
|---|---|
| Sponsor | Haier Appliances India |
| Property | Cricket Live Studio |
| Platforms | JioHotstar and Star Sports Network |
| Duration | Six months |
| Coverage | Four international series at home |
| Key categories | Refrigerators, LED TVs, washing machines |
| Strategy | Sport-o-Tainment |
Why the Timing Is Smart?
The six-month window covers the festive and home-upgrade season, when families spend more time at home and are most open to buying new appliances. Instead of backing a single tournament, Haier gets a presence across four series. That means repeated touchpoints with viewers, not a one-off moment.
“Cricket Has a Unique Place in Indian Homes”
Haier India CEO NS Satish says the association lets the brand be part of a cultural passion, especially when consumers are investing in their lifestyles. He calls it an important step in the company’s Sport-o-Tainment strategy, which blends sport, entertainment and technology-led home solutions.
The spotlight categories make sense too. A big LED TV for the match, a refrigerator for the snacks and a washing machine for the post-celebration laundry are all part of the viewing experience.
Building on a Strong Sports Playbook
This isn’t Haier’s first big innings. The brand’s Sport-o-Tainment portfolio already includes:
- ICC Men’s T20 World Cup
- ICC Champions Trophy
- TATA IPL
- Asia Cup
- Global tennis properties
Cricket Live Studio adds a steady, home-season presence to that list, one that reaches audiences around every major home series.
What It Means for Fans?
For viewers, expect to see Haier woven into the pre-match, in-match and post-match conversation across JioHotstar and Star Sports. For the brand, it’s a chance to link technology, performance and smarter living with the way India actually watches cricket: together, at home.
Want more updates on gadgets, appliances and the business of sport? Keep exploring the latest stories on Technosports.
FAQs
Q1. What has Haier India sponsored?
Haier is the Title Sponsor of Cricket Live Studio on JioHotstar and Star Sports Network for India’s home bilateral series.
Q2. How long does the partnership last?
It runs for six months and covers four international series during the festive and home-upgrade season.
