Clay court season just got a whole lot better for Indian tennis fans. Haier India has partnered with Sony LIV to stream Roland-Garros 2026 on Connected TVs, bringing the grandeur of Paris’s iconic red clay directly to your living room. This move reinforces Haier’s growing Sport-O-Tainment strategy — and its long-standing role as an Official Partner of one of tennis’s four Grand Slams.
Haier India x Sony LIV : Overview
| Detail | Info |
|---|---|
| Brand | Haier India |
| Streaming Partner | Sony LIV |
| Tournament | Roland-Garros 2026 (French Open) |
| Platform | Connected TVs |
| Strategy | Sport-O-Tainment |
| Global Ranking | World’s No.1 Major Appliances Brand — 17 years running |
Why This Partnership Makes Sense
Haier isn’t new to the world of premium sports. Under its global philosophy ‘Play with the Number Ones’, the brand has built a formidable sports partnership portfolio that includes the Australian Open, Mutua Madrid Open, Rolex Paris Masters, and Nitto ATP Finals. Adding a Sony LIV integration for Roland-Garros viewership on Connected TVs is a natural extension of that vision.
Roland-Garros, held annually in Paris, is one of the four Grand Slam tennis tournaments and the only one played on clay — making it one of the most physically demanding and visually spectacular events in world sport. Bringing that experience to India’s growing base of Connected TV users is a smart play for both Haier and Sony LIV.
Haier’s Sport-O-Tainment Portfolio
Beyond Roland-Garros, Haier has consistently aligned itself with marquee sporting events that resonate with premium, digitally connected audiences:
- Cricket: TATA IPL, ICC Men’s Cricket World Cup, Champions Trophy
- Tennis: ATP, US Open, French Open, Wimbledon, Roland-Garros 2023 & 2024
- Global: Mutua Madrid Open, Rolex Paris Masters, Nitto ATP Finals
It’s a deliberate strategy — sport creates emotional connection, and Haier is using that to deepen brand recall among aspirational Indian consumers.
The Connected TV Angle
As more Indian households upgrade to smart and connected TVs, streaming partnerships like this one directly tap into a fast-growing consumer segment. Haier’s own TV lineup is designed around immersive home entertainment, making this Roland-Garros collaboration an organic brand fit — not just a sponsorship badge.
For the latest in smart TV deals and Connected TV recommendations, check out TechnoSports’ TV coverage and explore the best smart TV buying guides on TechnoSports before your next upgrade.
What Haier India’s CEO Had to Say?
NS Satish, CEO of Haier Appliances India, emphasized that the partnership reflects Haier’s commitment to connecting with premium and digitally savvy consumers through meaningful sporting experiences — blending innovation, technology, and lifestyle into one seamless brand story.
