Germany is set to part ways with its iconic sportswear brand, Adidas, in a significant shift for the nation’s football gear. The German Football Association (DFB) announced on Thursday that starting from 2027, they will sport kits made by Adidas’s arch-rival, Nike.
This change comes after a decades-long partnership, highlighting the dawn of a new era post the upcoming World Cup, which will mark Germany’s last tournament dressed by Adidas. DFB president Bernd Neuendorf expressed optimism about the new collaboration, stating,
“We look forward to working with Nike and the trust placed in us,” said DFB president Bernd Neuendorf.
Germany officially announce switch to Nike from 2027
“The future partnership will enable the DFB to continue to carry out key tasks in the coming decade with a view to the comprehensive development of football in Germany. But one thing is also clear:
“Until December 2026, we will do everything we can to achieve shared success with our long-standing and current partner adidas, to whom German football has owed a lot for more than seven decades.”
Adidas has sponsored Germany’s kits since 1954, and on the 70th anniversary of their partnership, they have announced the departure from their long-time partners. We had expected a shift to Puma, another one of Adidas’ rivals, who have their roots in German history too.
But, the switch to Nike marks another chapter in the modern revolution of German football beyond its longstanding traditions.
