Yes, finally the curtain is raised and as we suspected from the Amazon India’s estimated sale dates, which were initially expected to be from this week have now been turned to 23rd September, just as the festive season kicks in. Flipkart’s biggest sale of the year, Big Billion Days starts on 23rd September and will continue for a week to end on September 30, 2022.

As per Flipkart, this mega sale will see millions of consumers, sellers, MSMEs, and Kirana delivery partners, coming together from across the country for an inclusive festive season.

With innovation, impact and inclusivity at its core, TBBD this year will ring in the festive cheer with exciting offerings going live on the Flipkart app. This will include a gamification experience through ‘Coupon Rain’ which will allow customers the opportunity to play with their family and friends and includes rewards that will make the festive season special.

This year, customers will have a chance to pre-book their products across categories such as Beauty, General Merchandise, Home, Electronics and Lifestyle by paying INR 1 as a token advance. On the Video Commerce platform, Flipkart will also enhance consumers’ entertainment experiences through interactive shows and offerings that come with commerce-linked rewards.

This year customers will also get access to an attractive selection of unique products under the ‘TBBD Specials’, offering industry-first innovations that are designed to make consumers’ shopping experience memorable. Customers will see 130 ‘Special Edition’ collectibles from 90+ brands across categories bringing a wide assortment of 10,000+ new products. They will also be provided access to a wide assortment of new products co-created by brands and beloved celebrities such as Virat Kohli, Kriti Sanon, Chef Vikas Khanna, Ayushmann Khurrana, Ranveer Singh, Hrithik Roshan, P V Sindhu, and K L Rahul to name a few. Shoppers from across the country will get access to special merchandise to add to their festive collection.

Announcing the launch of The Big Billion Days 2022, Kalyan Krishnamurthy, CEO – Flipkart Group said, “Over the years, The Big Billion Days (TBBD) has become an experience which customers, sellers, and the entire ecosystem eagerly looks forward to, and all our efforts are dedicated towards making it bigger and better every year. As India’s homegrown e-commerce marketplace, we pride ourselves in being close to customers and intimately understanding their needs and expectations. TBBD also illustrates our commitment towards providing access to quality and affordability to the customers and boosting the economy through our operations in a sustainable manner while creating jobs, and livelihood opportunities across the country. Our growing ecosystem of sellers, MSMEs, Kirana stores, and other partners will witness us seamlessly fulfilling the customers’ evolving requirements across the various nooks and corners of the country.”

TBBD is an opportunity for sellers across India to access a customer base of millions, which allows them to grow their own businesses at a rapid pace. Flipkart has introduced several programs for sellers, along with several industry-first strategic policy changes focused on the growth of a democratic seller ecosystem.