Flipkart, the leading Indian e-commerce marketplace, has partnered with Hang, a comprehensive customer relationship-building platform, to introduce FireDrops 2.0 on Polygon. This cutting-edge brand-first rewards and loyalty program aims to transform how users engage with brands, offering a perpetual cycle of motivation, engagement, and loyalty.
Flipkart and Hang collaborate to launch FireDrops 2.0 on Polygon – Revolutionizing the Online Shopping Experience with a Blockchain-Powered Rewards Program
Powered by Hang, a web3 loyalty platform based in the US, FireDrops will provide millions of Flipkart users with exciting experiences such as brand challenges, mystery boxes, exclusive discount coupons, and limited edition brand membership badges. The launch of FireDrops 2.0 will initially invite users to join a waitlist, granting them early access to be among the first to explore the program.
FireDrops is set to redefine brand loyalty programs by involving the community and utilizing NFT (Non-Fungible Token) technology for rewards, enhancing the user experience. NFTs enable easy ownership and redemption of rewards, creating new revenue streams for brands and empowering customers to actively participate in the loyalty ecosystem. The program also plans to introduce a dynamic marketplace, allowing users to buy and sell rewards, adding flexibility and value to loyalty programs while fostering deeper brand engagement.
Building upon the success of previous pilots, where users engaged in various actions to earn coveted digital collectables and membership passes, such as Nothing Black Dots during the Phone (1) launch and eDAO Culture Sparks during The Big Billion Days event in 2022, FireDrops 2.0 aims to provide an even more immersive brand-first rewards experience.
Naren Ravula, VP, Head of Product Strategy and Deployment at the company, emphasized the significance of this collaboration, stating, “By integrating web3 and NFTs into brand loyalty programs, we are revolutionizing brand marketing, storytelling, and customer engagement. As India’s leading e-commerce marketplace, committed to continuous innovation, we recognize the value of customer loyalty and the emerging space of web3 loyalty. We are thrilled to collaborate with one of the industry’s best for this innovative brand-first rewards and loyalty program.”
Flipkart Labs, the Moonshot factory focused on leveraging emerging technologies to create immersive customer experiences and differentiation for the Flipkart Group, is spearheading the development of FireDrops. The team at Flipkart Labs explores technologies such as 3D, AR, VR, Blockchain, and Generative AI.
Matt Smolin, CEO and founder of Hang, commented, “The world’s most innovative brands, like Flipkart, have a monumental opportunity to redefine how they connect with their customers and build loyalty. The best programs of the future will be gamified, personalized, and web3-enabled. The next generation of loyalty is here, and we are excited to partner with Flipkart to bring it to the masses.”
FireDrops’ strategic partnership with Hang, a US-based loyalty platform, aligns with Flipkart’s vision of providing its users with market-leading technology. Hang’s loyalty solutions offer sustainable costs, incentivize user participation, cater to the preferences of Gen Z, and provide easy scalability for partnerships. This Gen Z-friendly approach reimagines loyalty by creating community-driven programs that deliver unique and engaging experiences.
Combining the strengths of Flipkart, Polygon, and Hang, FireDrops leverages Flipkart’s extensive presence in the Indian market, Polygon’s scalable web3/blockchain technology, and Hang’s expertise in developing web3 loyalty programs for global brands. The partnership between Flipkart and Hang was formed through the Flipkart-Polygon Blockchain Centre of Excellence, announced in December last year.
