The World Cup is the biggest football tournament on earth. It is considered the pinnacle of world football. The 2022 edition of the World Cup is currently going on in Qatar. However, the TV ratings in India for this World Cup have decreased compared to the last edition in 2018.
The TV ratings for the 1st ten matches of the FIFA World Cup Qatar 2022 have fallen down by 10-15% compared to the 2018 tournament. In 2018, the tournament was broadcasted by Sony Networks in India, but this time, the newly launched sports channel Sports18 is broadcasting the tournament.
FIFA World Cup Qatar 2022 TV ratings in India are down by 10-15% compared to the 2018 edition
The latest viewership data which has been released by the BARC has revealed that the opening day of the FIFA World Cup 2022 registered a reach of 9.7 million (BARC data: 2+U+R; including DD) and consumption of 0.48 billion minutes.
The 64 live matches of the FIFA World Cup Russia 2018 were watched by a total of 110.5 million viewers across India on the Sony Network. However, this time the first 10 matches have got less than 20 million viewers.
In India, the craze for the World Cup and football is the highest in West Bengal, Kerala, Maharashtra, Goa, Assam, Sikkim and other North East states. But this time the TV ratings is lower.
One major factor which could have influenced the downfall of the FIFA World Cup Qatar 2022 TV ratings in India can be the free live streaming of the matches on JioCinema. In today’s world, most people have smartphones and laptops and prefer to watch live streaming of matches and on top of that when you can watch it for free, it is attracting more interest.
Read: Fans are furious over Jio Cinema again for a bad World Cup streaming experience
