FIFA and RISE are all set to release their first-ever sports documentary. On 2nd May 2022, FIFA and RISE made the official announcement of the launch of a sports documentary named MAITANAM. It is going to be released on the newly launched digital streaming platform- FIFA+ in India. The sports documentary is being produced by RISE Worldwide. The sports documentary titled MAITANAM joins an elite list of global sports storytelling content and it has become part of the select FIFA+ Originals and is available globally.
FIFA AND RISE: MAITANAM, the sports documentary
FIFA and RISE have shared about the sports documentary and put light on the “beautiful game” which is played in India. The 40 minutes documentary film, MAITANAM comprises six inspirational stories from the Indian state of Kerela where football is a part of their life. It is now available on FIFA+.
The sports documentary from FIFA and RISE titled MAITANAM is basically a Malayalam word and it means ground, or by extension, we can also call it a stadium. The game is a loving ode to the Kerala people’s passion. From the state capital Thiruvananthapuram in the extreme south to the commercial capital Kochi, to the cultural capital Thrissur — the documentary covers diverse terrains, meeting priests that play barefoot, a women’s team that has been making waves in overseas competitions, little girls training under nonagenarians; and a fascinating football commentator whose passion for the game is manifested in every belly-laugh and anecdote to the game of football in the state of Kerala.
Andrew Whitelaw – Commissioning Editor & APAC Content Lead, FIFA+ has said, “We are happy to partner with RISE Worldwide as we foray into the Indian market with MAITANAM, a docu-film on football set in the football-loving state of Kerala. FIFA+ Originals are aimed at millions of sports fans across the globe. These films throw up unique perspectives on how football is played across geographies and cultures and the place the game commands in the hearts of fans.”
James Rego, Head of Broadcast & Production, RISE Worldwide said, “We thank FIFA for extending this opportunity to showcase the passion for football in parts of India. We are humbled and privileged to bring to the world the extraordinary sway of football across the local grounds and lanes in Kerala in our documentary. We take great pleasure in partnering with FIFA+ and look forward to showcasing our production expertise as we connect with billions of football fans across the world. MAITANAM, shot with state-of-the-art equipment by our world-class creative team marks India’s first step in multilingual indigenous football storytelling.”
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