Felicity Games, a prominent casual game developer and publisher, has successfully raised $700K in pre-seed funding from DeVC, Visceral Capital, and a group of esteemed angel investors. The list of notable backers includes Kunal Shah of CRED, former Nazara CEO Manish Agarwal, Sriharsha Majety and Nandan Reddy of Swiggy, and Sameer Pittalwala, Head of Gaming at Google Cloud (APAC).
Felicity Games Secures $700K in Pre-Seed Funding from DeVC, Swiggy founders, Kunal Shah and other marquee angels
Aiming for the Top in Mobile Game Publishing
Founded in 2023 by ex-Swiggy executive Anurag Choudhary, Felicity Games has swiftly carved out a niche in the Indian mobile gaming market. In less than a year, the company has launched over 10 game titles, amassing more than a million monthly users across 14 different geographies. The fresh capital will be channeled into testing an additional 10 games by March 2025, with an ambitious goal to scale revenue by 10x by the end of the year.
Rapid Prototyping with ‘Pokhran’ Framework
Felicity Games’ success can be attributed to its ability to rapidly prototype and test casual games in collaboration with Indian developers. Their proprietary framework, known as ‘Pokhran,’ is designed to evaluate the commercial viability of each game, ensuring that only the most promising titles are scaled up.
Investor Confidence and Strategic Vision
Anurag Choudhary, Founder & CEO of Felicity Games, expressed his confidence in the company’s future, stating, “Given our cost and skill advantages, Felicity Games is well-placed to build a multi-million dollar casual gaming business from India for the world.”
DeVC’s Divyanshi Chowdhary also praised Felicity’s innovative approach, saying, “Felicity has a unique vision to mobilize the growing ecosystem of Indie developers with the capability of producing high-quality game prototypes at a fraction of the cost. Felicity combines an objective approach to commercial testing with iterations on non-conventional channels to drive risk-adjusted growth for new IPs, unlocking developer-friendly publishing for the indie ecosystem.”
Successful Game Launches
Felicity Games recently launched two new titles, ‘Seek & Find’ and ‘Nova Solitaire,’ both of which have become unit economics positive in the US and other Western markets. These games have garnered over 100,000 downloads within just three months of release, underscoring Felicity’s ability to create compelling and commercially successful games.
Strategic Partnerships and Future Plans
Beyond game development and publishing, Felicity Games distinguishes itself through strategic partnerships with studios and brands, co-creating engaging intellectual properties (IPs). This collaborative approach not only enriches the gaming ecosystem but also extends Felicity’s reach and influence within the industry.
With the new funding and a clear strategy for growth, Felicity Games is set to become a major player in the global mobile gaming market, bringing innovative and high-quality gaming experiences from India to the world. Stay tuned for more exciting developments from this trailblazing company.
