AI-powered game-tech company Felicity launches Singapore operations with Felicity Labs Pte. Ltd., investing $1 million to build a global team. The expansion aims to achieve 2X growth by March 2026 while targeting the $70 billion APAC gaming market.
Table of Contents
Felicity Singapore Expansion: Investment & Growth Strategy
| Aspect | Details |
|---|---|
| Investment Amount | $1 million over 12-18 months |
| Growth Target | 2X expansion by March 2026 |
| Regional Focus | Vietnam, Thailand, Southeast Asia |
| User Base Goal | Over 2 million regional users |
| Total Funding | $3.7 million across two rounds |
| New Entity | Felicity Labs Pte. Ltd. |
| Market Size | $70B APAC gaming market |
| Target Demographics | 1.5 billion APAC gamers |
Strategic Singapore Hub Advantages
Singapore serves as Felicity’s Southeast Asia headquarters, positioning the company within one of the world’s fastest-growing game development ecosystems. The strategic location enables deeper collaboration with regional developers and creators.
Key expansion benefits include:
- Access to top gaming talent – building robust leadership team
- Strategic market penetration – targeting high-growth Vietnam and Thailand markets
- Developer network formation – cross-border partnerships and IP acquisitions
- Regional user base growth – expanding from established US gamer community
The move strengthens Felicity’s global presence across India, Turkey, and now Singapore.
Funding Success & Market Opportunity
Felicity’s financial foundation includes $3.7 million raised across two funding rounds:
- $700K pre-seed from DeVC, Swiggy founders, and Kunal Shah
- $3M seed round led by 3one4 Capital, MIXI Global, and T-Accelerate Capital
This funding supports the company’s AI-native approach to game development and publishing.
Leadership Vision for APAC
Anurag Choudhary, Founder & CEO, emphasized the regional opportunity: “APAC is home to 1.5 billion gamers and a $70B market… This expansion will strengthen our ability to engage with local talent, partners, and communities.”
The focus on product innovation and strategic partnerships positions Felicity to capitalize on gaming’s digital transformation in Asia.
For gaming industry professionals tracking gaming company expansions, Felicity’s Singapore move represents aggressive regional growth strategy targeting the world’s largest gaming market.
More information about Felicity’s AI-powered gaming portfolio is available on their official company website.
FAQs
How much is Felicity investing in Singapore expansion?
$1 million over 12-18 months to build global team and achieve 2X growth.
What markets is Felicity targeting through Singapore operations?
Vietnam, Thailand, and broader Southeast Asia with 2 million user goal.
