MetaNinza, a revolutionary gaming and esports engagement platform, has appointed Anand Mishra as Co-Founder and Chief of Staff. The serial entrepreneur brings over 7 years of experience across consumer technology, blockchain, and gaming ecosystems, having previously founded and led Glazer Labs, where he built Glazer Games and THRYL—a rewards-centric gamers engagement platform.
Strategic Leadership for Scaling Across South East Asia
In his new role, Anand will drive execution across MetaNinza’s esports ecosystems, partnerships, product development, and internal operations. His primary focus areas include user acquisition, growth and retention, building creator-focused tournament programs, strengthening governance and rewards distribution, and ensuring growth-focused alignment between product, tech, marketing, and operations teams.
| Previous Achievement | Impact |
|---|---|
| Glazer Games Brand Reach | 400M+ impressions for 50+ brands |
| User Acquisitions | 10M+ users, 200M+ campaign views |
| THRYL Platform Growth | 500K users in 2 months post-launch |
| HECOD Blockchain ARR | $4.2M with 8M+ active users |
Proven Track Record in Gaming Ecosystems
Anand joins MetaNinza after a highly successful tenure at Glazer, where he delivered 400 million+ impressions for 50+ brands, drove 10 million+ user acquisitions, executed hundreds of creator and brand partnerships, and created new esports IPs. His launch of THRYL, which acquired nearly 500,000 users in just two months, demonstrates his ability to build fast-growing reward-based engagement systems.
Prior to Glazer, Anand founded HECOD Blockchain Inc. in 2019, a Canada-based enterprise serving 400+ B2B clients globally, scaling to 8 million+ active users and achieving $4.2 million ARR. His blockchain expertise will aid MetaNinza’s development of secure, transparent, anti-abuse reward infrastructure.
Vision for Rewards-First Gaming
Anand Mishra shared his excitement: “MetaNinza is building something truly differentiated by combining competitive esports, rewards-first daily engagement, and strong community-led growth loops. What drew me most was their clarity of vision—to move beyond tournaments and build a full participation ecosystem where gamers engage meaningfully every day and are rewarded fairly and sustainably.”
Sudhansu Sinha, Founder & CEO of MetaNinza, commented: “Anand brings a rare combination of deep gaming ecosystem understanding and execution rigor. His leadership will play an instrumental role in building our teams, doubling down on execution, and curating a platform that can be seamlessly scaled across India, South East Asia and global markets.”
MetaNinza’s Expansion Plans
Anand’s appointment comes as MetaNinza strengthens its platform and amplifies growth across tournaments, quests, rewards, and community engagement. Over the next three years, the company plans to expand into a broader social engagement platform targeting over 600 million gaming enthusiasts across South East Asia.
MetaNinza‘s ecosystem includes esports tournaments and scrims, coin wallet and rewards redemption, offerwalls and daily quests, referral-driven growth loops, and anti-abuse frameworks. The company is boosting organic growth through 16score.com—a newly-launched global esports news platform designed for community engagement and SEO-driven user acquisition.
While currently India-first in execution, MetaNinza’s platform is designed for global scalability, aiming to evolve into a category-defining gaming and esports engagement brand.
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