After 22 years, EVGA stated shockingly that they are leaving the GPU industry with NVIDIA. Several news organisations, including Jon Peddie Research, Gamers Nexus, and Jayztwocents, received the announcement. Although the decision to leave NVIDIA’s GPU business was made in June, the company didn’t make the announcement public until now via social media and the press. Price increases and declining margins are touted as the primary causes of EVGA’s decision to take such a drastic move and stop their premium business, but the story is more complicated than that.
Since 2000, when they released their first bespoke AIC based on the NVIDIA GeForce MX 440 graphics card, EVGA has been a partner with NVIDIA in the GPU market. Since then, the company has grown its product line to include PSUs, Motherboards, Coolers, PC Cases, Pre-builds, Peripherals, and a number of other goods targeted towards enthusiasts and gamers. GPUs have remained at the forefront of EVGA and the reason they are recognised for, despite all of these advancements.
There are different rumours from every tech media regarding what was the main cause for them to leave the EVGA firm, and EVGA hasn’t openly stated anything either.
The GeForce RTX 30 series from EVGA will commemorate the company’s 22-year career as they have officially announced that they would no longer use NVIDIA GPUs. EVGA will continue to maintain an inventory large enough to handle RMAs for three years, but they won’t be producing any AICs for NVIDIA’s next GPUs.
That’s undoubtedly significant given that NVIDIA will soon be releasing their next GeForce RTX 40 series graphics cards. Therefore, in the upcoming generation, fans and enthusiasts who also purchased EVGA cards will need to go elsewhere. In light of the foregoing, EVGA is just ending its GPU commercial relationship with NVIDIA, which creates the possibility of future alliances with AMD and Intel, however for the time being, they are merely rumours pending EVGA’s confirmation.
EVGA has terminated its relationship with NVIDIA. EVGA will no longer be manufacturing video cards of any type, citing a souring relationship with NVIDIA as the cause (among other reasons that were minimized). EVGA will not be exploring relationships with AMD or Intel at this time, and the company will be downsizing imminently as it exits the video card market. Customers will still be covered by EVGA policies, but EVGA will no longer make RTX or other video cards. The company already made, 20 EVT samples of EVGA RTX 4090 FTW3 cards, but will not be moving to production and has killed all active projects pertaining to cards, including KINGPIN cards. — EVGA CEO, Andrew Han
EVGA owned 40% of the North American market share for AIC graphics cards while they were partners with NVIDIA. However, it will take some time for the ardent EVGA fans to adapt to the new non-EVGA market. According to Jon Peddie, it will take about 2-3 (possibly more) quarters for the North American GPU market to adjust to this significant change. If they quit, it would undoubtedly free up the inventory for other AICs to snatch up.
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