Indian consumer electronics brand Elista has achieved a major milestone with the launch of its state-of-the-art manufacturing facility in Kadapa, Andhra Pradesh. The ₹250 crore investment marks a strategic shift from import dependency to indigenous production, positioning India as a global electronics manufacturing hub.
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First Export Success: Dubai Bound
In a symbolic launch, Elista shipped its inaugural export consignment – 650 premium Smart TVs (43″ to 85″) worth ₹2.55 crore – to Dubai under the India-Dubai Free Trade Agreement. This achievement underscores India’s growing export capabilities in high-tech consumer electronics.
“This milestone strengthens our manufacturing capabilities, boosts employment, and positions Elista as a manufacturing name to watch globally,” said Saket Gaurav, Chairman & MD, Elista.
Production Capacity & Growth Projections
| Metric | Phase 1 | Phase 2 | Future Target |
|---|---|---|---|
| Annual Production | 2 million units | Expanded portfolio | Higher capacity |
| Product Range | Smart TVs, LED monitors | Washing machines, dishwashers | Smart accessories |
| Employment | 200+ professionals | Growing workforce | Scaled operations |
| Revenue Target | Current growth | ₹1,000 crore domestic (5 years) | ₹5,000 crore global (2028) |
Strategic Location Advantage
The Kadapa facility’s proximity to Chennai and Visakhapatnam ports provides significant logistics benefits:
- Reduced shipping time to Dubai: Just 5 days
- Cost optimization versus traditional OEM hubs
- Enhanced export capabilities to 18+ global markets
Technology-First Manufacturing
The 1.32 lakh sq. ft. facility incorporates cutting-edge technology with sustainable practices:
- Automated assembly lines and robotics
- Intelligent quality assurance systems
- Green initiatives: rainwater harvesting and solar integration
- ESD-safe manufacturing environments
Innovation Meets Localization
Beyond manufacturing, Elista is pioneering localized Smart TV interfaces that recommend regional apps and content based on user location. This “Making In India For The World” approach combines advanced technology with India’s cultural diversity, creating personalized experiences for global consumers.
Rapid Growth Trajectory
Since its 2020 founding under Dubai-based TeknoDome Group, Elista has established:
- 20,000+ retail outlets across India
- 650+ distributors nationwide
- 600+ service centers for customer support
- Global presence in UAE, Africa, CIS, and Asian markets
Make in India Success
The Kadapa plant exemplifies India’s manufacturing transformation, demonstrating how domestic companies can compete globally while creating local employment and reducing import dependence.
For more manufacturing and electronics industry updates, explore our Make in India coverage.
FAQs
What products will Elista manufacture at the Kadapa facility?
Phase 1 focuses on Smart TVs and LED monitors, with Phase 2 expanding to washing machines, dishwashers, and smart accessories.
How does the location benefit Elista’s export strategy?
Kadapa’s proximity to major ports reduces shipping time to Dubai to just 5 days, significantly cutting logistics costs.