iQOO, the high-performance smartphone brand, today launched its latest digital campaign titled “Sleepless Star” featuring the charismatic superstar, Dulquer Salmaan. The campaign showcases a unique storyline where Dulquer is looking for peace and calm but finds himself irresistibly drawn to the iQOO Neo 7 Pro smartphone placed next to him.
Embracing the Call of Technology: Dulquer Salmaan Surrenders to iQOO Neo 7 Pro in New Digital Campaign
The film begins with Dulquer trying to relax and sleep, but he is unable to resist the temptation of the iQOO Neo 7 Pro. He starts using the phone and is immediately captivated by its hi-tech features. As he immerses himself in the device’s captivating world, he discovers a new form of therapy known as “tech therapy.”
The film’s narrative resonates with modern-day smartphone users, and it captures the perfect blend of technology and human emotions. It explores the emotional bond people develop with their devices and how technology can seamlessly integrate into their lives, bringing both convenience and comfort.
The film will be promoted across multiple social and digital platforms.
Speaking about the campaign, Mr. Nipun Marya, CEO, iQOO India, said,
“Being a young brand dedicated to meeting the needs of young India, we have consistently prioritized inventive marketing approaches that connect with our audience. The collaboration with Dulquer, who is adored by many, has effectively showcased the finest qualities of the Neo 7 Pro. This device not only delivers exceptional performance but also encourages moments of technological therapy, offering an escape from the monotonous routines of everyday life.”
Expressing his excitement about the campaign, Dulquer Salmaan said,
“As a technology geek and an avid gamer, I have always been on the lookout for powerful devices that help perform better. I am thrilled to collaborate with one of the fastest-growing performance-focused smartphone brands, iQOO. This new device Neo 7 Pro was mind-blowing and offers one the best gaming experiences I have ever had. With devices this these, I am sure iQOO will soon woo many more consumers who are looking for performance like me and disrupt the smartphone space.”
The new iQOO Neo 7 Pro, prominently featured in the digital film, boasts cutting-edge specifications, including a Snapdragon 8+ Gen 1 SoC, an Independent Gaming Chip and a remarkable camera system, ensuring an unparalleled user experience. With its sleek design and advanced features, the Neo 7 Pro embodies iQOO’s commitment to pushing boundaries and delivering exceptional smartphones to tech enthusiasts worldwide.
The campaign is now live on iQOO’s social media channels and will run for a period of four weeks.
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