Regarding the current COVID-19 pandemic situation, every cricket fan in this country was living in uncertainty about this year’s IPL. After a lot of discussion about the Starting date, 19th September 2020 has been finalized by BCCI for IPL 2020.
While asking about this matter, BCCI president Sourav Ganguly told that if there is no IPL this year, then it will be a huge financial loss for the board which is almost 4,000 Crores INR. That is why, BCCI is trying its best to conduct 2020 IPL with every precaution for COVID-19, like empty stadiums, no hand-shakes between players, and so on.
As India is not in good condition right now to host such a huge T-20 league, after a lot of confusion and discussions between officials, now it is officially confirmed that this year’s IPL will be hosted by the UAE (United Arab Emirates). After confirming the date and venue, this was the time for a good sponsorship.
Regarding the border tensions between India and China, the Indian Government has already banned a huge number of Chinese apps and companies in India. So, BCCI wanted a new sponsor for this year’s IPL, as VIVO is a Chinese brand and it will not be a good thing if BCCI allows VIVO’s sponsorship in IPL.
“As of now, it will be very difficult for the BCCI to match the sponsorship amount at such short notice. Therefore both BCCI and the franchises should be prepared to lose out on some money — BCCI more but each franchise from Vivo’s exit will potentially lose 15 crores,” the official said.
“This year will be difficult for everyone but the show must go on,” the official said.
To get rid of this confusion, BCCI announced bidding and in that Dream11 picked the highest bid of 222 crores, became the official sponsor of IPL 2020. India’s leading fantasy sports platform will now sponsor this year IPL and it will be called Dream11 IPL 2020.
Not only 222 crores, but Dream11 also has some other investments in this league. As per sources, Dream11 will also invest in the on-air sponsorships of 2020 IPL.
Dream11 has already got a confirmation with the official broadcasters Star Sports. Other than this, Dream11 also have confirmed sponsorship deals with 6 IPL franchises of this season. This is not the end. This company will also invest in Digital Live Streaming of IPL 2020 with Disney+ Hotstar. If we put these investments altogether, Dream11’s advertising investments on IPL 2020 is all set to cross the astronomical figure of 500 crores.
Dream11 was started in 2008 by Harsh Jain and Bhavit Sheth. In just over 10 years, it has turned not only into one of the biggest mobile gaming platforms in the country, but it has also emerged as one of the biggest cricket advertisers in the world.
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