The Asian Cricket Council (ACC) has revealed an impressive roster of global sponsors for the DP World Asia Cup 2025, featuring world-renowned brands that will elevate cricket’s premier Asian tournament. With TCM Sports anchoring the partnerships, the tournament promises unprecedented commercial success and fan engagement.

Asia Cup 2025: Global Brands Unite for Cricket’s Biggest Stage

The stellar sponsor lineup demonstrates the tournament’s growing stature and commercial appeal, bringing together brands across diverse categories to support Asia’s most prestigious cricket competition featuring eight top cricketing nations.

Sponsor Category	Brand Partners
Title Sponsor	DP World
Major Sponsors	Wonder Cement, Spinny, Hero MotoCorp
Premium Partners	Beyond Developments, Haier, Vimal Elaichi
Associate Sponsors	Ozone Locks, Hero FinCorp, Havells, Groww
Marketing Partner	TCM Sports (3 decades expertise)

Tournament Schedule: September 9-28, 2025

The much-anticipated Men’s DP World Asia Cup 2025 runs from September 9 to September 28, featuring eight Asian cricket powerhouses competing in the electrifying T20 format. Over two weeks of high-intensity cricket, fans can expect fierce rivalries, packed stadiums, and global broadcast reach spanning hundreds of millions of viewers.

TCM Sports: Three-Decade Partnership Legacy

TCM Sports, the premier sports marketing company behind major sporting events, brings over three decades of expertise in shaping cricket’s most high-profile commercial alliances. Their involvement ensures partnerships that extend beyond commercial objectives to create lasting bonds conducive to cricket’s overall growth.

Lokesh Sharma, MD of TCM Sports, emphasized their commitment to building partnerships that take cricket wider and deeper across Asia, home to over one billion cricket fans – three times more than the rest of the world combined.

Record Viewership Expected

Building on remarkable TV+OTT viewership from the last tournament, the 2025 edition expects significantly higher audience engagement. The combination of established cricket giants and rising contenders promises to deliver one of the most competitive and captivating tournaments in Asia Cup history.

ACC President Highlights Tournament Significance

Mr. Mohsin Naqvi, President of the Asian Cricket Council, described the DP World Asia Cup as “the heartbeat of cricket in Asia – a stage where champions rise, rivalries ignite, and fans unite.” The dynamic sponsor mix across categories reflects the tournament’s unparalleled reach and commercial appeal.

Enhanced Fan Engagement Focus

Beginning with this DP World Asia Cup, organizers emphasize enhanced fan engagement and grassroot development initiatives. The comprehensive sponsor partnership enables broader investment in cricket infrastructure and community programs across participating nations.

The 2025 edition positions itself as a landmark tournament combining sporting excellence with commercial innovation, supported by global brands committed to cricket’s growth in Asia.

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