Dolby Laboratories, a renowned name in the field of immersive entertainment worldwide, exhibited its latest line of revolutionary automotive entertainment technology at CES 2025, by demonstrating how it has made the in-car experience different. With Dolby Atmos which is now available in more cars than ever and the very first introduction of Dolby Vision in cars, Dolby has raised the bar even higher for road audio-visual quality.
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Dolby Atmos: Expanding Across the Automotive World
Dolby Atmos, since its introduction at the 2023 CES, the automotive industry has quickly gained a foothold. Over the past year, Dolby Atmos has been adopted by automakers, and the number of manufacturers who support it has increased by more than 100%. This has meant that between 10 and 20 manufacturers, industry leaders like Cadillac, Mercedes-Benz, Polestar, Rivian, Volvo Cars, and Li Auto, and new partnerships, were allowed to showcase their cars with Dolby Atmos at CES 2025, such as Sony Honda Mobility, who showed a prototype vehicle called ABEELA with a panoramic Dolby Atmos audio system.
Experience Dolby Atmos in the 2025 Cadillac OPTIQ
Dolby House, which is the heart of Dolby’s CES activities, enables visitors to listen to Dolby Atmos in the all-new 2025 Cadillac OPTIQ and will be holding the presentation of the car with a 19-speaker AKG audio system. Dolby Atmos is included in the car and the OPTIQ model will be the first Cadillac model to come with Dolby Atmos technology. This means that the car will dedicate itself to the implementation and successful functioning of car auditory systems that drivers and passengers can use to immerse themselves in the cinematic experience of their journey, just like in the cinema.
Reaching More Cars with Strategic Partnerships
Moreover, besides cooperating with the leading automotive SoC and DSP suppliers such as Analog Devices, MediaTek, NXP® Semiconductors, and Texas Instruments, Dolby is planning to move its Dolby Atmos int vehicles in a large scale. Among the participants in the CES, Texas Instruments is now announcing that the company will fully support Dolby Atmos. During the event, the company has launched a new family of automotive chips that will incorporate the Dolby Atmos feature which will be the contributing factor not only to the process of adoption but also to the attraction of clients to that product.
Moreover, Dolby is considering creating add-on solutions to deliver Dolby Atmos in older cars. At CES, Pioneer made the first public appearance of Dolby Atmos in another car audio system, delivering the news to all in attendance about a 4-channel speaker setup. This is essentially the same as saying that this fancier audio system is now available to a wider clientele.
A Growing Content Ecosystem for Dolby Atmos
Dolby Atmos not only takes advantage of technology but is also primarily dependent on the content produced to power the experience. With 93% of Billboard’s 2024 Top 100 Artist using the format, drivers can now listen to their favorite songs during commutes in crystal clear Dolby Atmos stereo.
In addition to music, audiobooks, and podcasts are the other domains where Dolby Atmos is available through portals like Audible; hence, every drive is an immersion adventure, be it a thrilling story or your podcast is your closest companion.
Dolby Vision: The Next Frontier of In-Car Entertainment
In 2025, CES introduced the Dolby Vision system for cars, equipped with the same HDR (high dynamic range) that producers now install in motion pictures, streaming series, and live sports.
What Dolby Vision Brings to Cars:
- Life-Like Picture Quality: Brighter brights, true blacks, richer colors, and incredible detail…
- Immersive Visuals: Great for games, movies, and live sports not only at home but also on the go with in-car displays.
During the CES 2025 event, Dolby is taking the first steps towards implementing the latest version of Dolby Vision included in car systems and the already existing Dolby Atmos technology in the Li Auto Li MEGA. This new combination of technologies opens the door to the realization of the cinema-level virtual environment in the car cabin where both high-quality visuals and audio come together carrying passengers to a new world of stimuli.
Partnership with Samsung Display
Dolby, which partnered with Samsung Display, a top manufacturer of OLED displays in the automotive industry, is likely to bring Dolby Vision to the auto sector much faster and in a higher number of vehicles through such an initiative. Samsung, a cutting-edge technology company, is providing its OLED display as a means of pre-set implementation of Dolby Vision for automakers. This combined force will bring Dolby’s goal of patronage, which will be more advanced and outstanding, much nearer. Samsung Display is the speaker for the implementation of the next-gen OLEDs with the help of Dolby.
Why Dolby is Leading the In-Car Entertainment Revolution
Dolby has not only contributed to the enhancement of entertainment in the automotive industry but is also actively participating in changing the experience of such devices. By putting Dolby Vision augmented by Dolby Atmos as the main multimedia tool, Dolby Corporation has created a brilliant product that has made every driver feel like an actor in a movie.
Here is what John Couling, the Senior Vice President of Dolby Labs, has to say about the world’s tech-savvy culture:
“The main charm of the Dolby innovations is certainly our time spent in parks, cars, or any other place. And via your car is one of the preferential ways to make it come to life,” stated Couling.
Experience Dolby at CES 2025
In the upcoming CES occurring in 2025, the Dolby House showroom will present the latest advancements made in the automotive field. Moreover, the new technologies such as the car simulator Halli and the Cadillac OPTIQ L13 demo are being designed to demonstrate each CES guest the potential achieved by Dolby Atmos and Dolby Vision concerning visual upgrades.
Final Thoughts
Dolby has made a considerable leap in its automotive style by entering the in-car entertainment scenario, and today it has introduced a whole new dimension to our way of entertainment. Dolby is now up to the challenge of introducing very different methods of experiencing multimedia out of the comfort of a home by means of either breathtaking screen castings or by sound ambiance that raves through your body.
With the increase in the numbers of Dolby-enabled vehicles and content, the future of driving is getting brighter and more pleasant like never before.
