The 2025 MTV Video Music Awards delivered another unforgettable Doja Cat moment that has the internet buzzing! The American rapper stepped onto the Red Carpet in a stunning blue and yellow chequered mini dress, but it was her bright red lipstick stunt that caught everyone’s attention. Let’s dive deep into this viral moment that’s got everyone asking: did she really eat makeup?
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The Doja Cat Shocking Red Carpet Moment
Doja Cat appeared to be reapplying her bright red lipstick while posing on the carpet, but then shocked reporters and fans by putting some in her mouth, taking a bite off it and chewing the top part of the lipstick. The moment was captured by countless cameras and quickly went viral across social media platforms.
What Really Happened?
After applying lipstick to her lips, she took a giant bite out of the stick, chewed and swallowed it with a smile, later telling Entertainment Tonight that the lipstick was “delicious”. However, fashion experts and makeup professionals quickly noted something important about this dramatic gesture.
The Truth Behind the Stunt
Seeing as her mouth did not turn into a sea of red chunks, it’s unlikely that the item in her hand was actual makeup. The internet speculated it was probably cake or candy, making for a perfect pre-event snack.
Strategic Brand Partnership Move
The stunt served as a way to draw attention to Doja’s latest role as the global ambassador of MAC Cosmetics, making it not only a fashion statement but also a nod to her partnership. This clever marketing move perfectly aligns with her reputation for boundary-pushing red carpet appearances.
Complete 2025 VMAs Look Breakdown
| Element | Details |
|---|---|
| Dress | Blue and yellow chequered mini one-piece with floral bust detailing |
| Hair | Blonde blowout |
| Shoes | Butter yellow pleaser heels |
| Accessories | Beaded earrings |
| Makeup | Bright red lipstick (the star of the show!) |
| Brand | Bedazzled Balmain dress |
Why This Moment Matters
Doja Cat’s lipstick-eating stunt isn’t just random shock value – it’s a masterclass in celebrity branding and social media strategy. Known for always taking on wild clothing choices, Doja Cat took it one step further this time, intentionally smiling at the cameras, proud of making another notable moment for herself.
The Marketing Genius Behind It
The timing couldn’t be more perfect. As MAC Cosmetics’ global ambassador, this viral moment:
- Generated massive brand awareness
- Created shareable social media content
- Reinforced her reputation as an unpredictable fashion icon
- Drove conversations about both her music and brand partnerships
Social Media Reaction
The internet exploded with reactions, theories, and memes within minutes of the moment going live. Fashion enthusiasts praised her creativity, while makeup lovers debated whether it was actually edible lipstick or a clever prop.
Awards Night Success
Beyond the red carpet antics, Doja Cat took home the Best K-Pop award alongside BLACKPINK’s Lisa and Raye for Born Again, proving that her artistic talents match her publicity genius.
Other Notable VMAs Moments
The 2025 MTV VMAs featured other memorable fashion moments, but Doja Cat’s lipstick stunt dominated social media conversations throughout the night.
The Fashion Evolution
This isn’t Doja Cat’s first time making headlines with unconventional red carpet choices. Her fashion evolution has consistently pushed boundaries, making each appearance a must-watch moment for fashion enthusiasts and pop culture fans alike.
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Frequently Asked Questions
Q: Was Doja Cat actually eating real lipstick at the MTV VMAs?
A: No, fashion experts believe it was likely a prop made of edible materials like cake or candy. Her mouth didn’t turn red with makeup residue, suggesting the “lipstick” was designed to be safely consumed. The stunt was carefully planned as part of her MAC Cosmetics ambassador role.
Q: Why did Doja Cat eat lipstick on the red carpet?
A: The stunt served dual purposes: creating a viral social media moment and drawing attention to her partnership with MAC Cosmetics as their global ambassador. It perfectly combines her reputation for shocking red carpet moments with strategic brand marketing, generating massive publicity for both herself and the cosmetics brand.
