IPL 2020 was a massive success, and the official broadcaster, Disney+ Hotstar, is thinking to soar that up. As per the reports, Disney Star India Network is already prepared to increase ad-rates by almost 25% for the IPL 2021.
Through some reliable sources, it is known that the Ad-Rates for the upcoming IPL 2021 can soar up to 14 to 15 Lakhs for just 10 Seconds. Also, it is worth mentioning that for IPL 2020, Star India was charging 12 Lakhs per 10 Second which will be increased by 25%.
The expected reasons for Disney and Star India for increasing the advertisement rate by 25-30% may be various reasons, like the previous edition of IPL 2020 gave super-duper and record-breaking television ratings. Also, the delay in the IPL 13 crossed the viewership of IPL 12 by 23% and a total viewership of 400 billion viewing minutes. Also as per the channel, IPL 2020 has witnessed an impressive viewership growth of 24 percent among women and 20 percent among children respectively. The advertising area has seen a soar of 4% in ad volumes, as per the Broadcast Audience Research Council (BARC) India.
The unparalleled success of the previous edition of the IPL 2020 has helped to increase IPL AD rates.
“As of now, talks are only between junior-level employees of agencies and Star. However, Star will initiate formal meetings and float prices only after the BCCI announces the final schedule and match rates will also differ as per days and schedules,” stated another senior media planner on this condition of secrecy.
The source further added up that Star Network has been making video calls frequently, presenting presentations, and trying to hike almost 33% from last season.
For the IPL 2020, Star signed up 18 sponsors prior to the tournament and also roped in 117 advertisers, among which the associate sponsors included Dream11, PhonePe, BYJU’S, VI, and Amazon, along with the co-presenting sponsors – Mondelez, ITC Foods, Polycab, Diageo, P&G, Coca Cola, Hero, Facebook, KP Group, Daily Hunt, Samsung, Cred, and AMFI.
The ad tariffs for last season, IPL 13, were Rs 12.5 lakh per 10 seconds, while on the other hand, ‘co-presenting sponsorships were sold for Rs 100-120 crore while ‘associate’ sponsorship was of a value of Rs 50-60 crore.
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