The Indian Premier League (IPL) 2020 generated 2500 crores of advertising revenues for Star India (including Television and Hotstar) according to various industry experts and sources.
According to many sources, it has been noted that Star India earned advertising revenues worth 2250 crores on Television and another 200-250 crores from Hotstar ad-sales.
IPL 2020 has been big on numbers!
Star collaborated with 18 sponsors before the start of the tournament and also signed up a whopping 117 advertisers. Star also signed 13 on-air sponsors. Star has already signed deals with renowned organizations like Amazon, Byju’s, Dream11, PhonePe, PolyCab, ITC, Coca Cola, Rummy Circle, AMFI, P&G, Kamala Pasand, and various others. Byju’s was the biggest spender this year on on-air advertising.
“IPL has delivered brilliant numbers on viewership. The viewership growth as per our estimates in a range of 25%. But this growth will reflect in the advertising revenues of Star to only some extent. They had locked 85% of the deals before IPL begin. So they could sell only 15% inventory at a premium. But IPL 2020 numbers augur really well for IPL 2021”, said one of the big media planners on condition of anonymity.
“IPL 2020 viewership numbers have really surprised everyone. The growth in revenues for Star India will be in single digit only in percentage terms but I am sure they now have an opportunity to increase the rates for the next season”, said another industry expert.
It has been reported that IPL 2020 has recorded a jump of 30% in viewership numbers compared to last season. IPL 2020 has registered 7.3 billion viewing minutes per match (up to 32 matches) compared to the IPL 2019 count of 5.6 billion (35 matches).
According to the Broadcast Audience Research Council (BARC), the viewership minutes for the ongoing season stand at 233.9 billion. IPL has also witnessed a 15% hike in average time spent per match as compared to the last season.
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