Hey CARATs! If you’ve been following the chaotic world of Going SEVENTEEN, you know that Lee Chan (Dino) isn’t just a world-class dancer—he’s also a comedic genius. His most iconic creation, Pi Cheolin, has officially moved past being a simple variety show bit and into a full-blown cultural phenomenon. With the release of his “Gilboard Dream” content, the lore of the grumpy, old-school CEO has reached new heights. Let’s dive into the legend of the man who is currently out-charting the idols!
The Legend of Pi Cheolin: Overview
| Feature | Details |
|---|---|
| Creator | Dino (Lee Chan) of SEVENTEEN |
| Alter Ego Name | Pi Cheolin |
| Concept | Grumpy, old-school CEO / Trot-inspired rapper |
| Famous Track | “Gilboard Dream” |
| Primary Vibe | “Don’t touch me, I’m busy” & High-energy performance |
| Fanbase | CARATs & The “Gilboard” community |
Breaking Down the Pi Cheolin Lore: Step-by-Step
Step 1: The Origin in “Going SEVENTEEN”
Pi Cheolin first appeared during the “TTT” and “Don’t Lie” series as a middle-aged character with a distinct growl and a sharp suit. Dino used the character to parody old-school Korean bosses, but the members (and fans) loved it so much that he became a recurring guest.

Step 2: The “Gilboard” Wordplay
The term “Gilboard” is a clever pun on the Billboard charts. In the lore, Pi Cheolin is the only artist capable of topping these fictional charts. It represents a “street-level” (Gil means street in Korean) success that challenges the polished world of mainstream K-pop.
Step 3: “Gilboard Dream” Musical Debut
What started as a joke turned into actual music. Pi Cheolin’s “Gilboard Dream” showcases Dino’s incredible rap versatility and stage presence, blending comedic lyrics with a flow that rivals any professional rapper. It proves that Dino’s talent is so vast it needs an alter ego just to handle the overflow!
Step 4: The 2026 Cultural Impact
By May 2026, Pi Cheolin has become more than a meme. He has his own merch, “interviews” on variety shows, and even a “rivalry” with the actual Dino. This level of meta-storytelling is what makes SEVENTEEN the kings of content in the 5th generation.
Want to see more of his legendary moves? Check out our SEVENTEEN members profile and facts guide or stay updated with the latest K-pop news and variety show updates.
For a deeper look into the group’s massive global influence and their history, visit the Seventeen (South Korean band) Wikipedia page.
FAQs
Is Pi Cheolin a real singer?
Why is he called Pi Cheolin?
The name is a play on the Korean word for “blood,” “sweat,” and “tears,” symbolizing the “struggle” of the middle-aged character in the music industry.





