A strategic move towards capturing the world e-sports market
- This partnership will lead Chemin to become a Multinational e-sports Company
- Chemin Esports to get the benefit of leading Western region operations from Brazil
- Brands associated with Chemin Esports to benefit from the added global fan base
India, New Delhi, August 26, 2022: Chemin Esports, one of India’s leading Esports companies, today announced its partnership with Influence Rage, an e-sports organization in mobile gaming with dozens of content creators, players and staff from all over Brazil and South America. Together, they have formed Influence Chemin Esports, a venture that will enable Chemin to expand its operations in Brazil and other western countries.
Through this collaboration, Chemin Esports will benefit from the 4 rosters that Influence Rage manages, and it includes:
· PUBG Mobile Roster – Currently, PUBG Mobile Pro League Americas Champion
· Call of Duty Mobile Roster – Qualified for Call of Duty World Championship 2022
· Arena of Valor (AoV) Roster – Currently, AOV Pro League Brazil Champion
· PUBG Mobile Female Roster – The performing one in Brazil circuit
Along with the above, Chemin Esports will be able to capture the content creation space too as the content creator associated with Influence Rage will now be creating content under the Influence Chemin Esports banner. This is Chemin Esports’ first inline strategic partnership that the company has announced, and there are more in the pipeline that the company will be announced in the near future.
Commenting on the development, Mr. Ishan Verma, Founder & Director, Chemin Esports, said, “E-sports industry has the potential to attract a global audience. It is currently in a nascent stage and therefore makes it the right time for us to expand operations in the international markets. This collaboration with Influence Rage will provide us the early mover advantage in the global market. It is part of our strategy towards building a strong global team and creating a platform for brands to associate with a wider fan base from different regions.”
Mr. Wagner Damasio, CEO, Influence Rage, said, “We are very happy to explore the opportunity with Chemin Esports. Brazil and India are two giant markets for esports and together we can boost the process of global expansion for both brands. We started our partnership on a very good note with the qualification for the Call of Duty Mobile World Championship 2022. We now intend to hire new rosters for new games and to have a greater presence in this market.”
Esports caters to a large audience, especially the young Gen Z. The Gen Z audience prefers to consume niche content that is in tune with their interest. Esports organisations have been successful in attracting and engaging them. This has become one of the key reasons for global brands to invest in Esports companies.
While the Esports market has significantly grown globally, a report on Esports viewer statistics estimated 234 million Esports enthusiasts in 2021, and this is likely to touch 318 million by 2025. The report also forecast on touching the occasional Esports viewership to 322.7 million by 2025.
