Your next car’s dashboard might feel more like a cinema screen — and the numbers back it up. According to Counterpoint Research’s Automotive Display Shipment report, total automotive Center Information Display (CID) area surged 19% year-over-year in 2025, driven by consumers demanding larger, smarter in-car screens. Here’s everything you need to know.
2025 Automotive CID: Key Stats
| Metric | 2024 | 2025 |
|---|---|---|
| 10″–15″ CID Market Share | 54% | 60% |
| 15″–20″ CID Market Share | 7% | 11% |
| Total CID Area Growth (YoY) | — | +19% |
| OLED Share of CID Area | <2% | Growing |
| Fastest Growing Segment | — | 20″+ displays |
| Dominant Technology | LCD | LCD |
Bigger Screens, Everywhere
The 10″–15″ range remains the sweet spot for most vehicles, now accounting for 60% of all CIDs — up from 54% in 2024. The 15″–20″ bracket jumped from 7% to 11%, signalling a clear shift toward larger formats across mainstream models.
Digital Instrument Clusters (DICs) are also following the same trend, with most now based on the 10″–15″ display range — meaning bigger visuals aren’t just for infotainment anymore, they’re becoming the norm across the entire cockpit.
China’s 20″+ Display Obsession
While displays larger than 20″ are still a small slice of the market, they’re the fastest-growing segment — and Chinese automakers are driving it. Features like in-car navigation, streaming entertainment, and even gaming have created strong consumer appetite for oversized screens in China, pushing local brands to go bolder than anyone else globally.
For context on how automotive display technology has evolved alongside vehicle infotainment, the shift toward larger CIDs mirrors the broader trend of cars becoming rolling digital ecosystems.
LCD Still Rules, But OLED and MiniLED Are Climbing
LCD remains the dominant panel technology thanks to its mature supply chain and massive manufacturing capacity. However, the competition is heating up:
- OLED offers superior contrast and enables unique design forms — think the upcoming Ferrari Luce — but still accounts for less than 2% of total CID area.
- MiniLED LCD is emerging as the practical middle ground: better visuals than standard LCD at a more accessible price than OLED, with availability from all major LCD suppliers.
As Counterpoint’s Associate Director Guillaume Chansin noted, MiniLED is “a more affordable alternative to OLED” — making it the technology to watch as automakers look to balance premium aesthetics with cost control.
What’s Coming in 2026: Cost Cuts and Physical Buttons Are Back
The road ahead has some speed bumps. Automakers are recalibrating their EV strategies toward more hybrid models, tightening budgets across the board. At the same time, regulators are pushing back on the all-touchscreen approach:
- China’s Ministry of Industry and Information Technology has issued new draft regulations mandating physical controls.
- Euro NCAP in Europe is introducing safety testing standards that reduce reliance on touchscreens.
This means the display arms race may slow down — or at least get smarter — as brands balance screen ambition with regulatory reality.
For more on the latest in automotive tech and display innovations, check out our automotive tech coverage and in-car display trends analysis at TechnoSports.
