BTS’ Kim Taehyung (V) continues his post-military dominance, making history as YUNTH’s first-ever exclusive brand ambassador in Japan. The groundbreaking partnership, announced on October 29, 2025, marks a milestone for both the K-pop superstar and the Japanese skincare industry. Here’s everything you need to know about this game-changing collaboration.
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BTS V Taehyung x YUNTH: The Details
| Category | Information |
|---|---|
| Brand | YUNTH (Ai Robotics skincare label) |
| Deal Type | First exclusive skincare contract in Japan |
| Announcement Date | October 29, 2025 |
| Featured Product | Raw VC Whitening Serum |
| Campaign Theme | “Beauty that shines from within” |
| Post-Military | First Japanese advertising appearance |
| Other Brands | CELINE, Cartier, Coca-Cola Korea, Compose Coffee |
Why This Deal is Historic
Taehyung has officially become the first celebrity to secure an exclusive skincare brand contract with a Japanese company. This achievement is particularly significant in Japan’s competitive beauty market, where brands typically opt for multiple ambassadors or short-term campaigns.
YUNTH, owned by Ai Robotics, selected V for his authentic representation of their brand philosophy: “beauty that shines from within.” The company praised his natural transparency and luminous presence, stating that his essence embodies skincare that celebrates self-love and authenticity.
The Campaign: Raw VC Whitening Serum
The debut campaign features Taehyung alongside YUNTH’s flagship Raw VC Whitening Serum, marketed as the brand’s “representative of 30 seconds.” The stunning hand-in-hand photograph showcases V’s flawless complexion while promoting the vitamin C-infused formula.
YUNTH’s campaign message resonates deeply with modern skincare philosophy: “Skin and heart, be yourself.” The brand encourages consumers to make daily skincare “a time that’s true to myself, fun, and happy”—values that align perfectly with BTS’s message of self-love.
The imagery is now live across YUNTH’s official website and social media platforms, with upcoming advertisements rolling out sequentially across Japan.
Fan Reactions: “History Maker” Trends Worldwide
The announcement sent shockwaves through the BTS ARMY, with fans celebrating V’s historic achievement. Social media exploded with praise:
- “IMPACTHYUNG the original BLUEPRINT and HISTORY MAKER”
- “They chose the most expensive face everrrr”
- “Kim Taehyung the perfect ambassador”
Fans particularly appreciated YUNTH’s recognition of Taehyung’s visuals and brand value, with many noting his influence extends far beyond music into fashion and beauty industries.
TIRTIR Partnership on the Horizon?
Just one day before the YUNTH announcement, Korean beauty brand TIRTIR teased what appears to be Taehyung as their new global ambassador. The October 28 Instagram post featured a shadowed figure with a distinctive lip mole—V’s signature feature—holding TIRTIR’s iconic red cushion compact.
TIRTIR’s official accounts began following Taehyung, and their cryptic caption read: “Bolder. More confident. Ever radiant. A New Light on TIRTIR #Comingsoon.”
If confirmed, this would mark Taehyung’s first official beauty ambassadorship with a Korean brand. TIRTIR revolutionized K-beauty with its viral Mask Fit Red Cushion and became the first Korean beauty house to launch a 40-shade foundation range, emphasizing inclusivity.
V’s Expanding Brand Empire
At 29, Taehyung commands an impressive portfolio of global partnerships:
- Fashion: CELINE (global ambassador), Cartier
- Lifestyle: Compose Coffee, Snow Peak
- Beverages: Coca-Cola Korea
- Finance: SimInvest
- Skincare: YUNTH (exclusive), TIRTIR (rumored)
This diverse roster showcases his cross-industry appeal and marketing power—a testament to his influence beyond music.
What This Means for K-pop and Beauty
Taehyung’s exclusive YUNTH deal signals a shift in how Japanese brands approach celebrity partnerships. Traditionally conservative with endorsements, Japanese companies are now recognizing the unmatched influence of K-pop stars in driving beauty trends.
This partnership could open doors for more K-pop idols in exclusive Japanese beauty contracts, reshaping the Asian beauty market landscape.
Frequently Asked Questions
Is this Taehyung’s first skincare endorsement?
Yes, YUNTH marks V’s first exclusive skincare brand partnership, particularly in Japan. While he’s endorsed fashion and lifestyle brands like CELINE and Cartier, this is his debut in the beauty sector with a solo contract. The rumored TIRTIR deal would be his first Korean beauty ambassadorship.
Why is this deal considered historic?
Taehyung is the first celebrity to secure an exclusive skincare brand contract with a Japanese company. Japanese beauty brands rarely offer exclusive partnerships, preferring multiple ambassadors or regional campaigns. This exclusive deal demonstrates V’s exceptional market value and YUNTH’s confidence in his brand power.
