BTS’s V just proved why he’s called the “King of Ambassadorships”! The global superstar made a jaw-dropping entrance at TIRTIR’s Los Angeles pop-up event in a Mercedes-Maybach GLS while dedicated fans lined up in torrential rain for hours. From his old-money aesthetic outfit to the exhibition-style event setup, Taehyung’s first official appearance as TIRTIR’s global ambassador became the internet’s hottest topic.
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BTS Taehyung’s TIRTIR Pop-Up Event Details
| Detail | Information |
|---|---|
| Event Name | V&YOU: Let’s Radiate |
| Dates | November 15-23, 2025 |
| Location | 8175 Melrose Ave, LA |
| Taehyung’s Arrival | November 15, 2025 |
| Transportation | Mercedes-Maybach GLS |
| Ambassador Role | First Global Ambassador |
| Event Type | Multi-room exhibition |
The Maybach Entrance That Broke the Internet
On November 15, Taehyung arrived at the TIRTIR pop-up venue in a Mercedes-Maybach GLS, instantly becoming the center of attention as attendees raised their phones to capture the moment. The luxury vehicle choice sparked immediate discussion online, with many noting this wasn’t a typical company car but rather VIP treatment befitting his status.
The Rainy Day Dedication: TIRTIR released videos showing long lines of fans waiting in heavy rain for V, demonstrating the immense love and dedication his fanbase holds. Despite the downpour, ARMYs remained undeterred, eager to witness their idol’s first public appearance as TIRTIR’s ambassador.
Social media erupted with reactions like “He’s so loved” and “Kim Tir saranghae” (I love you, Kim Tir), playfully combining Taehyung’s name with the TIRTIR brand. The hashtag #VxTIRTIRLAPOPUP trended worldwide as fans shared their excitement.
The Old-Money Aesthetic Look
Taehyung wore a tailored tan double-breasted suit with matching wide-leg trousers layered over a black tank top, accessorized with multiple gold jewelry pieces including layered chains and a leopard-print scarf, creating what fans dubbed a “classic old money aesthetic.”
Fashion Breakdown:
- Taille Armond tailored jacket with Torino trousers
- Thema Leopard Mesh long scarf
- Panache Double Chain Necklace
- Celine Triomphe Pearl Double Necklace
- Patent black leather shoes
The neutral tones perfectly complemented his complexion, with fans praising how the leopard print elevated the entire ensemble. One fan commented, “He literally stepped out looking like a walking heartthrob emoji.” For more celebrity fashion insights, check our K-pop fashion trends guide.
An Exhibition, Not Just a Pop-Up
Posts and on-site accounts described the pop-up as resembling an exhibition built around Taehyung rather than a standard retail setup, with TIRTIR producing a special catalogue and magazine for the event featuring the BTS member on the cover.
What Made It Special: The multi-room experience featured interactive installations, content zones, and curated discovery spaces—all centered around Taehyung’s identity as ambassador. Influencers like Fernando Yuri Park, Ellenor Kim, and Shalom Blac attended, with all cameras focused exclusively on V throughout the event.
It was requested that no one pose for photos with Taehyung, with only candid images allowed, adding to the exhibition atmosphere where he became the living art piece himself.
Why This Collaboration Matters
TIRTIR announced Taehyung as its first global ambassador on November 3, 2025, with the brand explaining that his expressiveness and sense align with TIRTIR’s direction of “personality and diversity”. The Korean beauty brand, famous for its viral Mask Fit Red Cushion offering 40 shades, aims to expand its global reach through Taehyung’s massive influence.
Brand Impact: One of Taehyung’s TIRTIR campaign videos garnered over 135 million views and 338,000 likes on Instagram—numbers that demonstrate his unparalleled marketing power. His face now dominates billboards across Times Square, Piccadilly Circus in London, and major locations throughout Los Angeles and Seoul.
The brand’s “Be You” core value perfectly matches Taehyung’s authentic personality, making this partnership feel organic rather than transactional. For insights into successful K-pop brand collaborations, visit our K-pop endorsement analysis.
The Fan Experience
Attendees reported that when Taehyung entered the venue, phones went up instantly, with some fans having to view him through other people’s screens due to the overwhelming crowd. The atmosphere resembled a museum opening rather than a typical brand event.
Inside the Event: Taehyung participated in media interviews, explored interactive installations, posed for photographs throughout the space, and was spotted enjoying a matcha drink. The intimate yet packed environment created unforgettable moments for lucky attendees.
Social media reactions captured the collective awe: “When Taehyung walks in, the only thing that matters is the absolute, undivided attention of every single person in the room.”
Taehyung’s Growing Brand Empire
Beyond TIRTIR, Taehyung currently serves as global ambassador for:
- CELINE (Fashion)
- Compose Coffee (Beverage)
- Coca-Cola Korea (Beverage)
- YUNTH (Japanese skincare – announced October 2025)
- Snow Peak (Outdoor gear)
His strategic choice of diverse brands across different industries showcases business acumen that extends beyond typical idol endorsements. Fans jokingly comment that tourists visiting South Korea might think “this guy owns SK because his face is everywhere.”
For more updates on BTS members’ solo activities, explore our comprehensive BTS 2025 activities tracker.
What’s Next for V?
With his military service completed in June 2025, Taehyung has been booked and busy. Recent appearances include:
- Paris Fashion Week 2025 (CELINE Spring/Summer 2026)
- W Korea’s Love Your W 2025 campaign
- Vogue World 2025: Hollywood (front row)
BTS is reportedly preparing their next group album for Spring 2026, with a follow-up tour hinted by members. Until then, Taehyung continues dominating the brand ambassador game with unmatched style and influence.
The official TIRTIR pop-up runs through November 23, 2025, for fans who want to experience the V-centered exhibition themselves.
FAQs
Q: Can anyone attend the TIRTIR V&YOU pop-up event in Los Angeles?
A: Yes! The pop-up is open to the public from November 15-23, 2025, at 8175 Melrose Avenue in West Hollywood. However, expect massive crowds and potentially long wait times, especially during peak hours. The event features interactive installations, photo zones, exclusive merchandise, and large promotional displays of Taehyung. While you won’t be able to take posed photos with V himself (only candid shots were allowed during his appearance), you can experience the exhibition-style setup centered around his campaign.
Q: Will BTS’s V make additional appearances at the TIRTIR pop-up after November 15?
A: Taehyung’s official appearance was on November 15, 2025, and there have been no announcements about additional dates. The pop-up continues through November 23 without his physical presence, though the entire experience revolves around his imagery and campaign. Fans visiting after his appearance can still enjoy the immersive multi-room setup, exclusive catalogues featuring V, and TIRTIR’s product line including the viral Mask Fit Red Cushion that he promotes. Follow TIRTIR’s official social media for any surprise announcement updates.
