Border Gavaskar Trophy 2024-25: The Border Gavaskar Trophy 2024-25 between India and Australia has redefined the global appeal of Test cricket, shattering viewership records with its thrilling contests and raising the stakes in one of cricket’s most intense rivalries. The opening Test in Perth not only showcased high octane cricket but also set new benchmarks in television ratings and engagement, making history for the game.
Border Gavaskar Trophy 2024-25 Breaks Records: A New Era for Test Cricket Viewership
Record Breaking Numbers for the Perth Test
The first Test of the series in Perth captivated a staggering 70.8 million viewers on Star Sports Network, marking a 70% increase in reach compared to the opening match of India’s previous tour to Australia. Viewers consumed an unprecedented 8.6 billion minutes of watch time on television, a 160% surge in engagement. With a remarkable 38% rise in TV ratings, this match now holds the distinction of being the highest rated bilateral away Test in the history of the Broadcast Audience Research Council (BARC) since its inception in 2015.
Second Test Builds on Momentum
The excitement didn’t stop at Perth. Day 1 of the second Test between India and Australia continued to break records, attracting 29.5 million viewers, a 21% higher reach than the iconic 2020 pink-ball Test in Australia. The watch-time for the day soared to 1.87 billion minutes, a 44% increase over the 2020 edition. These numbers reflect the ever-growing intensity and fan following of the India-Australia rivalry.
The Toughest Rivalry in Test Cricket
The India-Australia cricketing saga, a rivalry steeped in history and fiercely competitive battles, has reached new heights in the Border-Gavaskar Trophy 2024-25. Star Sports Network, the official broadcaster, has elevated the viewing experience with innovative programming and immersive storytelling. Fans have been treated to expert analysis, behind-the-scenes moments, and exclusive access that capture the essence of this iconic contest. This engagement has solidified the rivalry’s reputation as one of the most captivating in global cricket.
High Stakes for Both Teams
As the series stands evenly poised at 1-1, every match carries monumental importance. For India, avoiding another defeat in the remaining three matches is crucial to secure a direct berth in the ICC World Test Championship (WTC) 2025 final. The third Test, set to begin on December 14 at Brisbane’s Gabba, promises another chapter of unforgettable cricketing drama.
Redefining Test Cricket’s Popularity
The Border Gavaskar Trophy 2024-25 has proven that Test cricket is far from losing its charm. With record breaking viewership numbers, the series has brought the longest format of the game to the forefront of global cricketing conversations.
From Perth’s nail biting moments to Brisbane’s anticipated showdown, this series has demonstrated that Test cricket, when infused with quality broadcasting and compelling rivalries, remains a beloved spectacle for fans worldwide.
