In a significant shift in social media dynamics, an estimated 15,000 users have departed X (formerly Twitter) following recent events, with many finding a new home on Bluesky. This mass exodus, dubbed the “X-odus,” has been triggered by multiple factors, including controversial new terms of service and political developments. As social media landscapes continue to evolve, Bluesky’s growth represents a significant shift in how users view platform ownership and data privacy. The platform’s success suggests a growing appetite for alternatives to traditional centralized social media models.
Why Users Are Leaving X
The platform’s new terms of service, effective November 15, have become a major catalyst for user departure. Under these terms, Elon Musk can now utilize users’ content – including tweets, photos, and videos from private accounts – to train Grok, the platform’s AI bot. Users cannot opt out of this data collection without deleting their accounts entirely.
The Political Factor
The announcement of Musk’s appointment as head of Trump’s Department of Government Efficiency has accelerated the exodus. This political alignment has raised concerns about platform neutrality, with critics arguing that X has shifted from what they perceive as previously left-leaning moderation to a right-leaning stance.
Controversial New Terms
The updated terms of service include several contentious points:
- Users’ content can be used for AI training without compensation
- A $15,000 fine for viewing over one million tweets daily
- Restrictions on users’ ability to sue X
- All disputes must be handled in Texas courts
- Content moderation policies acknowledge potential exposure to “offensive, harmful, or inaccurate” content
The Rise of Bluesky
As users seek alternatives, Bluesky has emerged as a popular destination. The platform, which launched in October 2021, has experienced remarkable growth:
- Gained 1.5 million new users post-Trump election
- Currently boasts over 13 million users
- Promotes decentralized control rather than single-company ownership
- Offers familiar features similar to X and Threads
Notable Departures
Several high-profile users have publicly announced their departure from X:
- Don Lemon, former CNN anchor
- Jamie Lee Curtis, acclaimed actress
- The Guardian, major news outlet
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