When you take your business online, you mustn’t miss out on promoting it on the hottest social media platform- Instagram! Instagram has a prominent presence in the everyday world with over 500 million daily active users. Thus, from a business perspective, you make people aware of your business more on Instagram compared to other platforms. In this crucial time to make your business stand out from the crowd, you must resolve to use Instagram advertisements.
Instagram ads are paid advertisements that publish the sponsored content on Instagram. It easily targets the set of audiences that will be keener to purchase your product/service and maximizes your reach. You need to be clear about what you want to achieve through these advertisements because that will help you market your ads better. However, how do Instagram ads profit the growth of your business? Well, we are about to find that.
Looking to increase Instagram followers? Instagram ads can help by reaching the right audience with eye-catching posts. Try running giveaways, working with influencers, and using Story ads to get more engagement. Keep your content fresh and exciting, and watch your follower count grow steadily over time!
Increases Brand Awareness
Brand awareness is the primary motive to use Instagram ads irrespective of the business being small or big. It is always beneficial if people are talking about your brand or coming across it. With the help of Instagram ads, you can increase your brand awareness.
Advertisers are more likely to deliver your business-oriented ads to people who will remember it and end up being your clients. Brand awareness is important to tap your audience. As the awareness for your brand increases, your business flourishes.
Widens the Reach
When you don’t use Instagram ads, your content reaches solely to your followers. If you are able to engage your followers with your content, only then it reaches a little more of the Instagram users. However, due to the fluctuating Instagram algorithm, it becomes extremely difficult to increase your reach on Instagram. When you opt for Instagram ads, it maximizes the size of your audience.
One must note that it is different from brand awareness. Brand awareness is to target your likely customers. However, reach to increase your business’ name and magnify your brand’s outreach to make more people interested in your business’ products/services.
As your reach widens, more people get to know about your product/service and benefit from it. Which, in turn, benefits you! Only with an increased reach can you generate a good amount of traffic to create a more substantial consumer base for your business.
Provides rise in Engagement
Instagram ads are a wonderful thing. Not only does it allow you to promote your business, but it is also a tool using which you can lure clients into purchasing your product/service. Due to the wide reach of Instagram ads, your content is likely to pop up on a potential client’s feed.
Getting a like and comment gets easier with that in your bag. Additionally, your sponsored ads can be about exciting offers your business is providing. It leads those potential clients to engage more with your business by checking out your page and liking, sharing, and commenting on your latest posts.
Lead Generation Objective
You can use Instagram advertisements with a lead generation objective. It creates a long-term plan between your business and existing or potential clients on Instagram. You can collect users’ email addresses, contact numbers along with their names to market your product/service in the future. In this way, you can be sure to never lose a customer.
Understandably, even your one-time clients can come back to make another purchase due to the longstanding contact.
Conversions
This motive of using an Instagram comes in the latter half of your business when you have a core audience and decent reach. With the help of Instagram ads, you can easily create conversions.
It means to direct your audience and other Instagram users towards the exciting range of your business and its products/services. To promote sales and your bestselling content from your business using Instagram ads. You can link app installations to your sponsored ads if you are looking for people to permanently secure a deal with you. Instagram advertisements primarily focus on encouraging Instagram users to be interested in your business. But this does not mean that if you stop creating valuable content, the ads are going to back you up. You must never lose the originality and individuality of your business. And with Instagram ads to help you flourish, it is only a matter of time before you see your business becoming a household name.
The long struggle of the Indian Gaming Community and game lovers are finally ready to deliver the fruit.
Indian Olympic Association [IOA] is ready to announce the Esports as an official Sport. IOA will also recognize the Esports Federation of India [ESFI] as the governing body of Esports in the country.
Recently, on February 4th, The Indian Minister of State For Youth Affairs and Sports, Kiren Rijiju, spoke about esports’ legitimacy within the country in the parliament. Jagdambika Pal, a Member of Lok Sabha asked some specific questions about the plans of the government regarding Esports. In response, Kiren Rijiju recognized that esports is an emerging platform for the country’s youth population and that there were a large number of esports enthusiasts in the country. He also said that it is totally different from gambling as well. He said, “Esports is different from gaming or igaming and gambling, etc. as former is skill-based while latters are chance-based.”
A few weeks back, a trend started on Twitter with a hashtag- ‘#recognizeesportsinindia’. The government assured them that they would look into this matter. Now they are seriously looking into this matter. After yesterday’s announcement from IOA, everyone can hope that it will just a matter of time. But there is still a long way to go.
In 2018, Indian Hearthstone player Tirth Mehta won the bronze medal. Hearthstone is a digital card-based game. If this all goes well, we will see more players in the various tournaments, making us proud. Already in PUBG Mobile, Counter-Strike, and recently in VALORANT, Indian players have made their mark on the global stage and made us proud. This will surely boost up the sleeping giant of Esports in coming days.
As a result of his arrest in September of 2020, Minnesota Timberwolves guard Malik Beasley was sentenced to 120 days in jail on Tuesday, after pleading guilty to a felony charge of threats of violence for pointing a rifle at a family outside his home.
The Hennepin County Attorney’s Office announced that Beasley can serve his stay in the workhouse after the conclusion of his NBA season, setting a tentative report date for May 26. COVID-19 precautions could require the county to release him on electronic home monitoring for the duration of his sentence.
Beasley also received three years probation, during which time he is not allowed to use alcohol or elicit drugs, and has been permanently banned from having firearms. He will also be required to enter an anger-management program.
A couple and their 13-year-old child — on a house-hunting tour in September — pulled up to the home where Beasley was living with his wife and then-18-month-old son and found the property roped off. Beasley approached their vehicle and pointed a rifle as he ordered them to leave. A police search of the house found 835 grams (1.8 pounds) of marijuana, a 12-gauge shotgun, a handgun, and an automatic rifle, which matched the description of the one he allegedly pointed at the family as they drove away.
Malik Beasley was sentenced to 120 days at county workhouse (with work release or home confinement options) that will be served at end of the NBA season, per @ShamsCharaniapic.twitter.com/hM6gtOpo9V
Beasley and his now-estranged wife Montana Yao were both facing fifth-degree drug possession charges from the September 2020 arrest, when police found marijuana at his home. According to ESPN, those charges were dropped as part of his plea deal.
“We are very pleased with this outcome that will allow Malik to continue working on becoming a better person and making better choices,” said agent Steve Haney, in a statement.
The 19th overall pick in the 2016 draft by Denver, Beasley averaged 20.7 points in 14 games for Minnesota after being acquired in a trade with the Nuggets in February of 2020. He is averaging career-highs across the board this season. Usage of poor judgment on the day that he was arrested will have him pay the price.
Looking for a laptop for work or play in 2021? Opting for an AMD-powered laptop is a smarter choice these days as you get both performance and efficiency. Gone are the days of Intel dominance, as most people who seek “value for money” laptop prefer AMD. In 2021, the market has many laptops for your need, and here we will explore the best ones you should consider right now.
Productivity & Everyday Work
AMD has taken the world by storm with its new Ryzen 4000 APUs, introducing Zen 2 based on 7nm to mobile has helped to bring superior performance coupled with efficiency to laptops. More and more people are opting for AMD for its strong CPU performance and iGPU benefits.
Although Ryzen 5000 series processors have been announced it will take some months for those laptops to arrive, and that too at high prices. So, buying a discounted Ryzen 4000U powered laptop makes more sense now as there’s no “night and day difference” in regular productivity laptops.
So, here are the best AMD powered laptops you should opt for:
MSI Modern 14
Price: ₹51,990
Processor: 4th Generation AMD Ryzen 5 4500U Up To 4GHz
Display: 14-inch Full HD (1920 x 1080) display, IPS Level, 60Hz Thin Bezel.
Operating System: Pre-loaded Windows 10 Home with lifetime validity |Preinstalled Software: MSI BurnRecovery, MSI Battery Calibration, MSI Help Desk, Norton Internet Security (trail 60days), Norton Studio (Metro), Microsoft Office 2016 (trial 30 days, 1 year per purchase), Nahimic 3, Creator Center | In the box: Laptop, adapter.
14-inch LED-backlit Full HD (1920 x 1080) display with a 16:9 aspect ratio
Processor: AMD Ryzen 3 4300U, Ryzen 5 4500U, and Ryzen 7 4700U with 4, 6, and 8 cores
8GB of 3200 MHz DDR4 RAM along with 256GB / 512GB SSD options
Full-size backlit keyboard with 1.4mm key travel
HD webcam
Intel WiFi 6 and Bluetooth 5.0 support
Ports: 1 x USB 3.2 Gen 2 Type-C, 1 x USB 3.2 Gen 2 Type-A, 1 x USB 2.0, 1 x HDMI, 1 x Audio combo jack, 1 x MicroSD card reader, 1 x Kensington lock and a DC-in port
3-cells 50Wh lithium-polymer battery
360° metal hinge that is tested to pass a 20,000-cycle open-and-close test
I/O Ports: 1x 3.5mm Combo Audio Jack, 2x USB 2.0 Type-A, 1x USB 3.2 Gen 1 Type-A, 1x USB 3.2 Gen 1 Type-C, 1x Micro SD card reader
Other: FingerPrint Reader with Windows Hello support | 720p HD web camera | Wi-Fi 6 (Gig+) (802.11ax) 2*2 | Bluetooth 5.0 | Fast charging: 60% in 49 minutes
Display: 14-inch LED-backlit Full HD (1920 x 1080), 16:9, anti-glare Panel, 250nits brightness, 100% sRGB, 4-sided NanoEdge design with up to 90% screen-to-body ratio, IPS-level wide-view technology
Software Included: Pre-installed MS Office Home and Student 2019 | Operating System: Pre-loaded Windows 10 Home with lifetime validity
Design & battery: Up to 2.5mm-thin bezel | Metallic Chassis |Thin and Light Laptop | Laptop weight: 1.26 kg | 67WHrs, 4-cell, lithium-polymer battery | Up to 22 hours battery life
I/O Ports: 1x HDMI 2.0a, 1x USB 3.1 Type A (Gen1), 2x USB 3.2 Gen 2 Type-C, 1x Micro SD card reader
Other: IR HD web camera with Windows Hello support| Face recognition login | Wi-Fi 6 (Gig+) (802.11ax) 2*2 | Bluetooth 5.0 | US MIL-STD 810G military-grade standard| with Cortana and Alexa voice-recognition support
These days AMD Ryzen 4000H gaming processors are trending in the mobile market and people have gone crazy for these gaming laptops. In India too, gamers are looking for these cheaper yet powerful processors that provide exceptional gaming performance without having to sacrifice on efficiency.
AMD has stormed the market worldwide with these processors, as now you get double the amount of cores and threads on a gaming laptop. Here are some of the best deals you should go for:
Lenovo IdeaPad Gaming 3
Price: ₹ 67,990
Processor: AMD Ryzen 5 4600H; Base Speed: 3.0GHz, Max Speed: 4.0GHz, 6 Cores, 12 Threads, 8MB cache
Operating System: Pre-Loaded Windows 10 Home with Lifetime Validity | Pre-Installed MS Office Home and Student 2019
Design and Battery: Laptop weight: 2.36 Kg | micro-edge bezel | 3-cell, 52.5 Wh Li-ion Fast Charge Battery
In the box: Laptop with the included battery and 150 W Smart AC power adapter
Ports: 1 SuperSpeed USB Type-C 5Gbps(DisplayPort 1.4, HP Sleep and Charge), 1 SuperSpeed USB Type-A 5Gbps(HP Sleep and Charge), 2 SuperSpeed USB Type-A 5Gbps, 1 Mini DisplayPort, 1 HDMI 2.0a, 1 RJ-45
Cooling: IR Thermal sensor| Omen Tempest Cooling Technology
14″ 120Hz FHD IPS-level panel with Adaptive-Sync technology
Graphics
NVIDIA GeForce RTX 2060 Max-Q 6GB GDDR6
Memory
16 GB DDR4 3200MHz
Storage
1 TB M.2 NVMe PCIe 3.0 SSD
Wireless
Intel WiFi 6 (802.11ax) Bluetooth 5.0
Connectivity
1 x USB3.2 Gen2 Type-C (DisplayPort 1.4 and Power Delivery) 1 x USB3.2 Gen2 Type-C 2x USB3.2 Gen1 Type-A 1x HDMI 2.0b 1x 3.5mm headphone and microphone combo jack
Keyboard
Backlit Chiclet Keyboard, N-key support, 1.7mm travel distance, 4 Hotkeys, Golden Curve, Power key with Fingerprint
Be it gaming or productivity, AMD sits in position where its laptops are more recommendable and affordable. So, whether you choose to work or play don’t get MAD, just get AMD 😁
Nokia has come out with two new smartphones to capture more market in India. These two handsets are Nokia 5.4 and Nokia 3.4. Let’s see what Nokia has to offer this time.
Nokia 5.4
Nokia 5.4 sports a 6.39-inch HD+ display with a screen resolution of 720 x 1,560 pixels. It is powered by Qualcomm Snapdragon 662 mobile processor. It comes with 64 GB storage which can be further expandable up to 512 GB with the aid of a microSD card. It supports a RAM of 4 GB and 6 GB.
In terms of optics, it features a quad-camera setup which includes 48 MP primary sensor, a 5 MP ultra-wide sensor, a 2 MP lens for depth shots and one 2 MP macro camera. The front camera supports a 16 MP lens. The punch hole is placed at the top left corner of the device. It houses a 4,000mAh battery and is paired with 10W charging support.
Nokia 3.4 features a 6.39-inch HD+ display with a screen resolution of 720 x 1,560 pixels. It is run by the Qualcomm Snapdragon 460 chipset. Currently, it runs on Android 10 OS but can be upgradeable to Android 11 in future.
Unlike, Nokia 5.4’s quad-camera set up, Nokia 3.4 features three cameras on the rear side of the smartphone. It includes a 13MP primary sensor, a 5MP ultra-wide angle sensor and a 2MP depth lens. For selfies, you can spot an 8 MP front camera. This smartphone is backed by a similar 4,000mAh battery cell but along with 5W charging support.
Pricing and Availability
As explained above, the Nokia 5.4 comes in two variants. The 4GB + 64GB variant comes for Rs. 13,999 and 6GB + 64GB variant will cost you Rs. 15,499. It will go on sale starting from next week, 17th February 2021. The two colour options you have are Dusk and Polar Night colour. Buy it from here: http://fkrt.it/uei0YeNNNN
Nokia 3.4 has only one variant of 4GB + 64GB which comes at Rs. 11,999. It comes in three colours: Charcoal, Dusk, and Fjord. It will be ready for sale starting from the 20th of this month.
Valentine’s Week is running and during this time, what could be better as a gift than a new smartphone? Plenty of eye-catching options are available out there nowadays. However, Vivo distinguished itself from the crowd with the Vivo Carnival. It starts this Wednesday and will continue till 13th February. During this Carnival, you can avail of multiple financial benefits such as an extra up to Rs.5,000 off on pre-paid order, no-cost EMI for up to 12 months, and more.
A note from my side, Vivo is one of the leading companies that nurtured with the camera features the most. For example, recently launched Vivo V20 series smartphones are coming with Eye Autofocus in the front camera. On top of that, its new redesigned custom skin, OriginOS is on its way to our country.
Here’s an overview of almost all the available offers –
A new heart-warming incredible psychological thriller from The Crown production will launch on Netflix in February 2021. It is expected that it will be the sleeper hit of 2021 so we can’t wait to see the thriller’s story.
The name of the series is Behind Her Eyes. It is an upcoming psychological thriller on Netflix that Steve Lightfoot creates. This series is based on the novel of the exact name by Sarah Pinborough. The director of this series is Erik Richter Strand which is split into Steve Lightfoot and Angela LaManna.
Release Date:
It has announced that the series will release globally on Netflix, on Wednesday, February 17th, 2021. This series is contained with six episodes that are available to stream on release.
Behind Her Eyes: Plot
The story is based on a single mother named Louise, who is tired of her unsatisfied role as a secretary. In the office, an affair begins with her new boss David. With this in a strange manner, Louise becomes the friend of her boss’s wife, Adele. Thus a love triangle has started, and Louise has been involved in terrible web secrets like no one, and nothing is what to seem.
Behind Her Eyes: Cast
In this upcoming thriller series, the casts are Simona Brown(Louise), Eve Hawson(Adele), Tom Bateman(David), Robert Aramayo(Rob), Tayler Howitt(Adam), Anthony Hawkins(Aston McAuley), Sue(Georgie Glen).
Behind Her Eyes: Place of Production
This thriller series had not suffered from delays due to the global pandemic the filming took place between June and October 2019. The locations of this series are filming in Scotland and London. Left Bank Pictures and Sony Picture Television has handled all the production of this thriller series. Left Bank has produced many Netflix originals like The Crown and White Lines.
Behind Her Eyes: Expectation of Second Season
When the story of this series was writing the only material available for Behind Her Eyes was Sarah Pinborough. When the series will be available on television and become famous, it is expected that it will take on a life of its own and extent the current source material. But the challenge for the second season of Behind Her Eyes is it has been enlisted as a miniseries. It indicates that only one series is expected.
It is very uncommon to receive a second season of a miniseries. We have seen before that the popular Originals of 2020 The Queen’s Gambit is also a limited series, after getting an overwhelming success a second season does not come still.
Finally, the Redmi K40 series is going for the long-awaited official launch in China. Xiaomi has revealed the launch date of the Redmi K40 series which is on February 25. The series is expected to have three models and it will initially debut in China followed by the global launch. Apart from knowing about the launch date, Redmi K40 and K40 Pro first-look images revealed, credit goes to the TENAA certification website. As of now, we thought that there will be only two models in the K40 series, K40 and K40 Pro. But reports are saying that there will be a third model as well in this series, named Redmi K40S which will be powered by the 6 nm-based MediaTek Dimensity 1200 chipset. Now, let’s talk about the vanilla and Pro model of this series.
As per the TENAA listing, the Redmi K40 (M2012K11AC) will be available in a pale blue color with a centered punch-hole flat display. As per the camera module, it looks like an elongated version of that of the Mi 11. We can see a power button and the volume rocker on the right side. On the other hand, the Redmi K40 Pro will be available in black/gray color option having a similar design to the standard one, such as a centered punch-hole display and a quad rear camera setup. The Pro model is confirmed to have the 5G connectivity.
Apart from it, we’ve got some leaked screenshots (source) as well saying that the Redmi K40 will be powered by the Qualcomm Snapdragon 870 chipset and the K40 Pro will be powered by the Qualcomm Snapdragon 888 chipset. Both the models are expected to have a similar type of display, such as a 6.81-inch AMOLED panel with a refresh rate of 120Hz.
In terms of the camera section, both the phones have a quad rear camera setup in which a 108MP primary sensor will be there for both. For difference, the Redmi K40 Pro features a 13MP ultra-wide lens and a 5MP telephoto lens whereas the standard model features an 8MP ultra-wide lens and a 5MP telephoto lens. For selfies, both the phones have a 30MP selfie snapper at the front.
As per the pricing, Redmi has already teased about the starting price of the K40 Pro which is around 2,999 yuan (approximately $466), so the standard version and the K40S will have a price tag in between.
After a bunch of leaks and rumors from a couple of months regarding the Redmi Note 10 series, finally, the company itself shared a teaser video on their Twitter handle showing that the Redmi Note 10 series is about to arrive in India in March. The exact date has not been confirmed yet, but it will be the month of March. (source)
#RedmiNote10 series – 2021's smartphone of the year is making it's way home in early March. ⚡️
India's most-loved smartphone series is getting an upgrade unlike anything anyone's ever seen before! 👀
— Redmi India – #RedmiNote10 Series is coming! (@RedmiIndia) February 10, 2021
On the other hand, an Indian tipster has shared that the Redmi Note 10 Pro receives the Indonesian Telecom certification with the model number M2101K6G. (source)
As of now, there is expected to be three models to be launched in this series: Redmi Note 10 4G, Redmi Note 10 Pro 4G, and the Redmi Note 10 Pro 5G (it is as of now unclear whether the Note 10 Pro 5G will be launched in India). Similarly, the specifications of the Redmi Note 10 series have not been confirmed as well.
Previously, the Redmi Note 10 4G has got appeared on the Geekbench website listing by which we’ve come to know that it will run on the Android 10 OS and will be powered by an octa-core Qualcomm Snapdragon 662 SoC chipset. The model number of this phone is M2010J19SC and if we check its Geekbench scores, then its single-core score is 316, and the multicore score is 1426. Regarding the display, this phone will feature a 6.53-inch FHD+ (1080 x 2340 pixels) IPS LCD waterdrop notch display. This phone has a side-mounted fingerprint scanner.
The Snapdragon 662 SoC of this phone is paired with 3 different RAM (4GB/6GB/8GB) and internal storage options (64GB/128GB/256GB). Coming to the camera specs, this phone will feature a quad rear camera setup with a primary sensor of 48-megapixels supported by an LED flash. We have no idea regarding the other rear camera sensor till now. For the selfies, this phone sports an 8 selfie snapper at the front. In terms of battery, the Redmi Note 10 4G is fueled up a 5,900mAH battery. As per the connectivity, this phone will support 4G connectivity, Wi-Fi, Bluetooth, and so on.
Regarding the dimension, this phone measures 162.29mm x 77.24mm x 9.6mm, has a thickness of 9.6mm, and weighs around 198 grams. As of now, we have no confirmed report regarding the price and availability of this phone in the Indian market.
India, 10th February 2021:- The Indian Gaming League (IGL) has released the first-ever national ranking system based on the open ranking tournaments played in the last two months to determine the best performing smartphone gamers in the country. In its bid to streamline Esports as well as bring in legitimacy among the gamers involved, IGL released the national rankings for Call of Duty Mobile in Multiplayer, Battle Royale and Women’s Multiplayer format.
The performance of the teams in the tournaments hosted by IGL (Indian Gaming League) in the months of December 2020 and January 2021 was considered while announcing the rankings.
Team Insane, that came first in the rankings, scored 206.5 points during the matches and were declared the top team in the Call of Duty (Mobile) category followed by Team Blind Esports, who scored 204, and team Heroes Official, that scored 201.
Following are the complete rankings, as announced by the IGL:
Details of teams at top:
A. CODM Multiplayer Rankings
1. Team Mayhem
2. Team BLIND
3. GodLike
4. Heroes Official
5. Reckoning Esports
Special mention: FenrirXUnited (Now, True Rippers)
B. Call of Duty Mobile Battle Royale Ranking:
1. Team iNSANE
2. Blind Esports
3. Heroes Official
4. True Rippers
5. Force 1
Special mention: True Ripper Esports, Heroes Official
C. Top Female Players:
1: TUFxNISHA
2: TUFxKaira
3: Lilith
Esports witnessed exponential rise in the pandemic which catapulted the urge to create a community closer and build a much bigger plethora of professional athletes in order to determine the future of Esports in India.
IGL said that it will continue with the process of announcing national rankings for various games in the future as well.
