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Disney+ Hotstar encouraging advertisers by promising 60% more watch time for IPL 2021

Shrestha Paul
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Disney+ Hotstar encouraging advertisers by promising 60% more watch time for IPL 2021

Disney+ Hotstar, the official digital streaming partner of the IPL, is very optimistic about higher viewership of the mega tournament. To such an extent, they are trying to allure advertisers with an insistent advertisement sales pitch for the Indian Premier League 2021.

IPL is the prized possession of Disney+ Hotstar, acquiring it from Sony a few years back. Also, another reason for the increase in popularity of the platform is streaming. But now, they are trying to lead in chasing advertisers.

Disney+ Hotstar has outlined that their reach for IPL 2021 will be almost around 260-280 million, as the platform projects 50-60% higher watch time. The last season, IPL 2020, played in the United Arab Emirates, stretched to that of 260 million with a 33% higher watch time per user than the previous year, IPL 2019. Their ‘Watch ‘N Play’ game received a massive response of 520 million questions.

Disney+ Hotstar, with a total download of 400 million on Google Play Store and Apple App Store combined overall, also has gained a loyal audience base among IPL fans. The fan base of the mega tournament has rapidly soared over the last few years.

Hotstar has confidence that the advertisers could demonstrate their brands among their loyal supporters and targeted their ultra-premium connected TV (CTV) audiences. As per the reports from the platform, they have the largest sports viewing subscribers that have stretched to 80% of the Male 15+ AB Urban universe through IPL. Also, 53% of IPL Live audiences on the platform are NCCS A, alongside 65% of the CTV owners in India are secured to IPL on Disney+ Hotstar.

After swashing a huge amount of Rs 16,347 crore in 2017 for broadcasting IPL and their streaming rights, So, STAR India’s Disney+ Hotstar wants to get it back through the advertisements on IPL highlights and contents. As per the reports, the views of that platform watch around 90% of highlights content within 12 hours after the match, in addition to a reach of 100 million viewers in the last edition of IPL.

For the upcoming edition of the mega tournament, Disney+ Hotstar is planning to launch Watch Parties to attract more audience and more interactive content. Since 2019, this popular digital platform has introduced a few new interactive contents on its website, including gaming in IPL 2018.

According to the presentation, brands can now spread awareness or consideration through strong video advertisements like companion carousels’ videos, in addition to other content ideas that will include Exclusive PPL Segments, Influencer Marketing, Custom Branded Content, and Catch-up Content.

Over 300 advertisers did their brand promotion on Disney+ Hotstar to reach out to their audience. Also, they signed 13 sponsors for the previous edition of the IPL 2020 and are expected to earn over approximately Rs 300 crore from ad revenues despite the tournament being put behind the doors.

But IPL is not only one competition that Disney+ Hotstar have, rather they have three other marquee cricket tournament in addition that they can soar and promote, which includes India-England series, Asia Cup, and ICC World T20.

Also for the ongoing India-England series, the platform signed in nine sponsors which include Dream11, ICICI Bank, Tata Cliq, Zomato, Unacademy, 1MG, ICICI Prudential Mutual Fund, Kingfisher Storm Soda, and Kingfisher Packaged Drinking Water. The famous OTT platform is also confident about the bilateral series for having a 60-80 million reach.

Huawei Mate X2 foldable launched in China with some crazy specifications

Anurag Dutta
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Huawei Mate X2 foldable launched in China with some crazy specifications

Finally, Huawei has launched its third foldable smartphone in China, named Huawei Mate X2. As expected, this foldable phone from Huawei has arrived in the market with some extraordinary specifications. So, without wasting much time, let’s just quickly get into its specs and pricing.

The Huawei Mate X2 runs on the Android 11 OS and is powered by the Kirin 9000 chipset. Coming to the most important part of any foldable device, which is the display. This phone has a primary display of 8-inch (2480 x 2200 pixels) and a secondary cover display of 6.45-inch (2700 x 1160 pixels). Both the displays are OLED 2K panels having a faster refresh rate of 90Hz and 21:9 ratio. Another big highlight is that the hinge is gapless with the thinnest point of 4.4mm.

The Kirin 9000 SoC of this phone is paired with 256GB/512GB of internal storage (Hybrid SD card). Coming to the camera section, this phone offers a quad rear camera setup of Leica that includes a 50MP OIS primary sensor, a 16MP wide-angle sensor, a 12MP telephoto, and a 10MP periscope lens. It is featured with 10X Optical, 20X Hybrid & 100X Digital Zoom. For selfies, this phone has a 16MP selfie snapper at the front.

The Huawei Mate X2 is fueled up by a decent 4,500mAH battery supported by 55W of fast charging. This phone is available in four different color variants: Glaze White, Bright Black, Ice Crystal Blue, and Ice Crystal Powder.

Now coming to its pricing, the Huawei Mate X2 foldable carries a price tag of ¥17999 (almost $2775 or ₹2,00,000) for its 256GB option and ¥18999 (almost $2939 or ₹2,12,000) for the 512GB option.

World of Warcraft might allow the Horde and Alliance players to Raid and do Dungeons together

Koustav Deb
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World of Warcraft might allow the Horde and Alliance players to Raid and do Dungeons together

The Alliance and the Horde, two major factions of World of Warcraft, have been a major part of the MMO since the very beginning. Either in competitive Battlegrounds or Arenas or the open world, Alliance and Horde players gain experience of the different side of Azeroth.

The game director Ion Hazzikostas said during a Q/A panel of World of Warcraft while preserving the rivalry of the two sides is a vital ingredient in WoW’s appeal. Some statements came after Hazzikostas faced some important questions from players about the imbalanced player population between factions.

“This is something we talk about a tremendous amount,” Hazzikostas said. “We know there’s a very real problem, particularly at the high end of the raiding and Mythic+ scene.”

Hazzikostas said that the Mists of Pandaria expansion, Horde races like orcs and trolls had a great racial ability compared to the other Alliance races. Because competitive raiding guilds always want an extra advantage, few players already started to switch over to the Horde.

“The thing that keeps people in one faction or makes them tempted to move is the social dynamics,” Hazzikostas said. “It’s the feeling that if you’re a raider looking to join a top-end guild, there are simply more options [on the Horde side] and if your first choice doesn’t work out there are others to explore and fall back on. If you’re looking to run high-end Mythic+ dungeons, there are more people looking to do that content [on the Horde side]. That’s a challenging problem to solve because, really. We can’t undo this movement that’s happened over time. It would take something tremendous to make people who had switched from Alliance to Horde want to suddenly switch back.”

The interview then turned to another large issue: the server population. Hazzikostas here discussed Blizzard’s ongoing works to merge servers to help counter faction imbalances and issues where servers didn’t have the required players to sustain a healthy culture.

“I honestly would not say never,” Hazzikostas responded. “That’s kind of what I was getting at with my answer earlier. There are a ton of reasons why it is essential to retain faction identity … In an ideal world all of these priorities would coexist, but at the end of the day an MMO like World of Warcraft is about being able to play with your friends, being able to play where you want to be, and arguably there’s greater strength to the faction identity if you feel like you can truly choose the faction you identify with, that you feel like most apart of, and not have to sacrifice that because you need to be with your group or you want to join a higher rated guild. I have coworkers who are lifelong Alliance players who now play Horde and really wish they could be Alliance and they’re doing it for guild reasons. I know there are tens of thousands, maybe more, in that exact same boat around the world. We’d love to do something for them.”

One day it might happen that, the World of Warcraft player can group together regardless of faction. As Hazzikostas said that it is a huge problem with a lot of considerations, so we can’t expect to see together the Horde and Alliance players in near future.

Source

All the details about the Trailer of Robert Kirkman’s animated show ‘INVINCIBLE’

Reetam Bodhak
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All the details about the Trailer of Robert Kirkman’s animated show ‘INVINCIBLE’

The official trailer of the animated series Invincible has been released for Amazon Prime Video. The animated TV show has depicts the best look at Robert Kirkman’s superhero series. We all know Robert Kirkman for his best creating  The Walking Dead till this time, but now his other best comic series is finally on the way to adaptation.

This popular comic series was launched in 2003 and ended in 2017 after facing 144 issues of Mark Grayson’s story. Last year Kirkman was announced about working with Amazon to launch Invincible into an animated show.

After that announcement, Kirkman and Amazon have revealed new information about the series. Steven Yeun from The Walking Dead is voicing for Mark aka in Invincible and J.K. Simmons is going to play the role of his alien father Omni-Man. Though the teaser trailer didn’t reveal a lot of footage from the show, it can able to give an idea f the violent nature of the story, even if it has refrained from the major highlighting plot points.

It is expected that it will roughly take a month to reveal its first three episodes to debut on Amazon Prime Video, the full trailer of Invincible has been released now. From the new footage of the teaser, it can be clear about the potential that will watch when the show starts featuring on March 26.

It is expected that the remaining five episodes will be going to release on a weekly basis after the debut. The new trailer of Invincible has revealed a much better concept about the story and gives a little idea to the fans of Kirkman’s comic series.

The footage mainly focuses on the earliest days of Invincible as a superhero about the training with Omni-Man to become better. It has briefly shown about the fight with the Flaxan alien race also with the tease of the other villains like the Doc Seismic. The trailer also has revealed the introduction of the teen team also a superhero group at which Mark joins. In the roster, Tom Eve, Rex Splode, Dupli-Kate, and Robot before Mark have been included and working with them.

The plot of the story is still unknown about how deep the story will run in the first season of Invincible but the eight hours content is expected to allow the story to make a progress. Some star-studded voices have been cast in the trailer that will include a lot of characters from the original comic, one is Guardians of the Globe and Allen the Alien. A few weeks have left before the debuts of Invincible on Amazon that will provide everyone a chance to explore the comics in a new medium.

Gigabyte’s custom Eagle NVIDIA GeForce RTX 3060 already makes its way on to the second-hand market

Raunak Saha
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1
Gigabyte’s custom Eagle NVIDIA GeForce RTX 3060 already makes its way on to the second-hand market

Soon, NVIDIA is launching the GeForce RTX 3060 graphics card in the market and has also declared that they will feature an anti-mining algorithm for the wrong usage by miners. The card has already been sold in various place before launch but has recently been spotted in a Belarusian second-hand market.

Well, selling befor embargo, provides no driver support, making the card useless for gamers but not for miners. However, the recent experiments by the miners suggest that NVIDIA’s algorithm is working, someone named Artem seems to have offered three Gigabyte GeForce RTX 3060 Eagle OC graphics cards for sale at a price of 2800 BYN, stands for a whopping $1080 each.

Gigabyte's custom Eagle NVIDIA GeForce RTX 3060 already makes its way on to the second-hand market
Source: Onliner

Ironically, the cheapest RTX 3060 is offered at $1080, enough to buy an RTX 3080, if you get one. The listing description even says that one of the graphics cards were already unpacked for verification, which means, having tested for mining, the card is now almost useless after the new firmware.

Gigabyte's custom Eagle NVIDIA GeForce RTX 3060 already makes its way on to the second-hand market
Source: Onliner

So, be it a scalper or a miner, the distribution of these card before launch prove the mismanagement among NVIDIA partnered AIBs. The original seller/distributor’s photos also reveal serial codes of the cards being offered, which can help Gigabyte to track where the cards were sold and by whom.

If you are planning to get a new NVIDIA GeForce RTX 3060 graphics card, that offers better performance than the last-gen RTX 2080 Super, is all set to hit shelves on February 25th.

Source, via Videocardz

Western Digital Hosts WD_BLACK CUP Esports tournament for gamers in India

Raunak Saha
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0
Western Digital Hosts WD_BLACK CUP Esports tournament for gamers in India

Launched in collaboration with AMD, some of the best gaming influencers and Esports gamers will ‘fight it out’ for top honours in a 14-day gaming marathon

Delhi, 22nd February 2021: Two gaming-focused brands- Western Digital® and AMD have come together to host a 14- day gaming marathon, the WD_BLACK™ CUP. Western Digital has been a pioneer in gaming storage solutions and with the launch of its recent WD_BLACK extended SSD portfolio, the brand is all geared up to help Esports gamers enhance their gameplay experience and adapt to the evolving gaming landscape led by the next generation of consoles.

The WD_BLACK Cup will feature some of the best gaming influencers and Esports players as they fight it out for top honours across two tracks- the WD_BLACK Cup Invitational featuring Call of Duty Warzone and the WD_BLACK Cup Open event featuring Valorant. Track one, WD_BLACK Cup Invitational, is an invite-only event hosting up to 24 influencers over a two-day marathon.

Western Digital Hosts WD_BLACK CUP Esports tournament for gamers in India

Winners from this event stand a chance of winning three lakh rupees as prize money. The next engaging track, WD_BLACK Cup Open, is open to 128+ teams and expects to witness some of the top Esports teams and gaming communities across India taking part. The prize money is set at four lakh rupees for this track and will be played over 14 days.

Giving more insight into the event, Jaganathan Chelliah, Marketing Director, India, Western Digital, said, “With the WD_BLACK Cup we wish to bring the eco-system together to promote the gaming community and celebrate the innovations in the space with a full-throttle experience. We see increasing traction towards PC gaming that allows gamers to express their creativity and provides them with an opportunity to learn. The next-gen gamers demand top-tier performance and gaming experience. Therefore, we recently launched the WD_BLACK extended SSD portfolio to help this growing community elevate their gaming experience. We are thrilled to collaborate with like-minded brands who are committed towards driving the gaming industry. Our partnership with AMD is a testament of our commitment.”

Mukesh Bajpai, India Marketing Head, AMD, said, “The esports boom is driving incredible impetus for the gaming industry in India. The growth has led to gaming become more mainstream, aspirational and accessible with lucrative opportunities for passionate gamers. Gaming has been a key focus for AMD. From designing CPUs and GPUs for high-end desktops and consoles to now sleek ultrathin and gaming notebooks, we have always understood and delivered to the changing needs of gamers. We are indeed excited about our collaboration with Western Digital in bringing the WD_Black Cup Esports Tournament to the community, which will further empower gamers to push their boundaries and experience competitive and immersive gaming.”

Both the gaming marathons will be promoted by streamers and broadcasted on www.youtube.com/c/TheEsportsClub . The Call of Duty Warzone Influencer event will run for two days beginning February 27th, 2021 and Valorant esports event will run from 8th March for 14 days.

For more information please log on to the tournament website- https://theesports.club/event/wd-black-cup-powered-by-amd-valorant/

Apple focusing on 6G wireless development

Nivedita Bangari
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Apple focusing on 6G wireless development

5G technology is already being widely implemented in various countries and is already being adopted by smartphone manufactures; as such, we can assume by the end of 2021, every smartphone will be 5G enabled.

Speaking of smartphone manufacturers, Apple is undoubtedly one of the worlds leading smartphone manufacturing brands.  A few months ago, the company released its new iPhone model supporting the 5G network.

Though 5G is yet to be completely implemented globally, recent reports indicate that Apple has already started working on sixth-generation cellular connectivity, or 6G, indicating it wants to be a technology leader rather than relying on other companies.

The Cupertino giant this week posted job ads seeking wireless system research engineers for current and next-generation networks. Apple wants workers for its Silicon Valley and San Diego offices, where the company works on wireless technology development and chip design.

“You will have the unique and rewarding opportunity to craft next-generation wireless technology that will have a deep impact on future Apple products. In this role, you will be at the center of a cutting-edge research group responsible for creating next-generation disruptive radio access technologies over the next decade.”

The 6G technology will most probably start to roll out until about 2030. Still, the job listings indicate Apple wants to be involved at the earliest stages in developing the new technology. A company spokeswoman declined to comment.

The company relies heavily on Qualcomm for the supply of 5G modems, but now it wants to become independent in developing its next-gen modem. The company’s early involvement in 6G research and design indicates it won’t wait around for the next major advancement.

It was reported that last year Apple started the development of its first custom modem. This shows that Apple is quite serious about the future of 6G technology.

“long-term strategic investments like these are a critical part of enabling our products and making sure we have a rich pipeline of innovative technologies for our future.”

source

Why Have Liverpool Struggled To Replicate Last Year’s Success?

Rahul Roy
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Why Have Liverpool Struggled To Replicate Last Year’s Success?

With four months left of the season to play, there is still a chance Liverpool will end the 2020/21 campaign with some silverware. However, things have been far more difficult for Jurgen Klopp’s side this year.

Following up their first league championship in 30 years was always going to be a tough task. This Liverpool team have been so consistent over the last three seasons, with two Champions League final appearances to their name.

Their 4-1 defeat to rivals Manchester City at Anfield and a loss against Leicester City left them with work to do to even finish in the Champions League spaces this season. What has caused this slump in form?

Losing VVD And Gomez To Injury

Unlike previous years under Klopp, Liverpool have been very unlucky with injuries this season, particularly at the back. They lost Virgil van Dijk back in October and there remains no clear timeframe on when the former PFA Player of the Year may return to the team.

To make matters worse for Klopp, Joe Gomez and Joel Matip have also been out of action at the same time. This has meant he has had to field a makeshift back four, with midfielders Fabinho and Jordan Henderson filling in at Centre back.

Liverpool were really solid defensively last season. They have already shipped in 29 goals in the 2020/21 season – that’s 15 more than their rivals Manchester City.

Title Defense Historically Hard To Do

Liverpool will be fully aware that teams have overcome a 10 point+ deficit at this stage of the season to win the title so they will keep fighting until the end. They are now +2500 in the Space Casino football betting for the title. Those odds suggest they have it all to do.

Over the last 10 years in the Premier League, only one team has been able to defend their crown. Manchester City managed the feat in 2019. Manchester United made it look easy in the 90s and 00s under Sir Alex Ferguson, but otherwise, many winners have been unable to follow it up the year after.

A record equaling 20th league championship in England could come next season for Liverpool. Klopp will be hoping his players respond well to their setbacks this year. The Liverpool boss is sure to add fresh faces to his squad in the summer which may just help their chances.

Change In Style Of Midfield

One of the big differences to the tempo of their team this season has been the addition of Thiago. The former Bayern Munich midfielder helped the German side win the Champions League back in 2020.

Although there is no doubting the ability of the Spanish international, his style of play is much different than what we are used to seeing from Liverpool midfielders. Thiago is a player who likes to take a little longer on the ball before picking out his pass.

Klopp will no doubt find a way of integrating Thiago into his team but at the same time keeping that fast tempo that his side are known for. The 29-year-old may still play a crucial role in helping the team go to the next level.

As long as the likes of Mo Salah, Sadio Mane and Roberto Firmino remain at the club, expect to see Liverpool win a lot of football matches again in 2021. This latest slump could help reignite the team back to the top.

Real Madrid players get their hands on the new Audi cars

Rahul Roy
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Real Madrid players get their hands on the new Audi cars

Real Madrid are one of the biggest clubs in the world. They have multiple sponsors from various categories. Emirates are their official kit sponsor whereas there are various other sponsors like car manufacturer Audi.

One of the best things about being a part of big clubs like Real Madrid is that you get a lot of free stuff from the sponsors. Audi, one of the sponsors of Real Madrid, gifts the players with cars for free to drive around. Although these are club cars that are assigned to each individual that they will be driving for official business, it’s still great to get free cars from Audi.

Real Madrid have posted a video on their social media accounts where you can see the players posing with their brand new Audi cars.

Here’s a list of the cars which the players have received as shown in the official video:

  • Zinedine Zidane – Audi RS6
  • Sergio Ramos – Audi RS6
  • Karim Benzema – Audi Q5
  • Raphael Varane – Audi e-tron Sportback
  • Luka Modric – Audi Q7
  • Eden Hazard – Audi Q8
  • Casemiro – Audi RS7
  • Thibaut Courtois – Audi Q7
  • Nacho Fernandez – Audi Q7
  • Toni Kroos – Audi Q8
  • Lucas Vasques – Audi A7
  • Dani Carvajal – Audi Q7
  • Isco – Audi Q7
  • Vinicius Junior – Audi e-tron Sportback
  • Rodrygo Goes – Audi Q7
  • Ferland Mendy – Audi Q8
  • Marco Asensio – Audi A7
  • Fede Valverde – Audi RSQ8
  • Eder Militao – Audi Q8
  • Alvaro Odriozola – Audi A7
  • Andriy Lunin – Q7
  • Mariano Diaz – Audi Q7

The players seem happy to get the keys for their new rides. Who doesn’t like to get gifts!

Buy the Real Madrid home kit from Amazon: https://amzn.to/3qKf9a0

Buy the Real Madrid away kit from Amazon: https://amzn.to/3pMqqVZ

What will it take for Erling Haaland to be the next Cristiano Ronaldo?

Rahul Roy
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0
What will it take for Erling Haaland to be the next Cristiano Ronaldo?

Erling Haaland is one of the hottest prospects across Europe. The Borussia Dortmund youngster is on the radar of some of the European elites in the transfer window.

The Norweigan joined Borussia Dortmund in the January transfer window in 2020 after a blistering UCL campaign with Red Bull Salzburg. The 20-year-old striker has continued his form at Bundesliga as well. In his 43 appearances for the German giant, he has scored 43 goals. His ruthless finishing has caught the eyes of everyone.

Erling Braut Haaland is a goal-poaching striker with a great future ahead. Clubs like Manchester United, Chelsea, Real Madrid, FC Barcelona are scouting on him and monitoring his progress. He can be a prime target of some of these clubs next summer.

Everyone has already started comparing him to Cristiano Ronaldo. But we need to keep in mind that Cristiano Ronaldo and Lionel Messi have been doing extraordinary things week in and week out in such a way that it has become a new normal for them.

Among the current generation, Mbappe and Haaland seem to be the best among the lot but will they ever be on the level of Cristiano Ronaldo and Lionel Messi?

I guess, NO. Ronaldo and Messi are the talents which we will never forget in the coming years. They were a one-time phenomenon. If you think Haaland is good, I fully agree with you, but will he be able to score 42 goals every season for the next 16 years? Maybe or Maybe not.

That’s what makes Ronaldo and Messi the bests of all time. They are so consistent with their performances that we expect them to score in every match or perform at the highest level every time they are on the field, and surprisingly, they always deliver!

Haaland is still young, and he has been excellent in front of goals, but can he be so consistent in every season for the next 16 years? That’s a huge question mark. So unless he starts scoring goals week in and week out in every season, we cannot compare him to Cristiano Ronaldo.

Moreover, he shouldn’t even compare Haaland to Ronaldo so that it doesn’t put extra pressure on him. He will be the first ERLING HAALAND.

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