BLACKPINK’s “DEADLINE” Shatters Hanteo History With 1.46 Million First-Day Sales — The Girls Are Back and They Mean Business

They were gone for a while. But when BLACKPINK comes back, they don't just return — they rewrite the record books. Their highly anticipated mini album DEADLINE dropped on February…

By Reetam Bodhak

February 28, 2026

3 min read

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They were gone for a while. But when BLACKPINK comes back, they don’t just return — they rewrite the record books. Their highly anticipated mini album DEADLINE dropped on February 27, 2026, and within a single day, the group had already made K-pop history in a way no girl group ever has before.

BLACKPINK “DEADLINE” — Record-Breaking Numbers

Detail	Info
Group	BLACKPINK
Mini Album	DEADLINE
Title Track	GO
Release Date	February 27, 2026
1st Day Hanteo Sales	1,461,785 copies
Previous Record Holder	aespa – MY WORLD (1,372,929 copies, 2023)
iTunes No. 1 Regions	32+ countries
YouTube Trending	No. 1 worldwide (GO MV)
Label	YG Entertainment

A Record That Stood for Three Years — Then BLACKPINK Happened

According to Hanteo Chart, DEADLINE sold an impressive 1,461,785 copies on its first day of sales alone — setting a new record for the highest first-day sales of any girl group album in Hanteo history.

The previous record belonged to aespa’s MY WORLD, which sold 1,372,929 copies on its first day back in 2023. BLACKPINK didn’t just nudge past that number — they cleared it by nearly 90,000 copies, making a definitive statement about where they stand in the global K-pop landscape even after their hiatus.

Not One, But Two Albums Over 1 Million — A First in Hanteo History

This milestone carries even more weight when you zoom out. BLACKPINK has not only achieved the highest first-day sales of any girl group to date — they have also become the first girl group in Hanteo history to have two different albums surpass 1 million first-day sales. Their previous album BORN PINK was the first to cross that mark. DEADLINE is the second. No girl group has ever done that before.

Global Domination Across Every Platform

The impact didn’t stop at physical sales. By the morning of February 28 KST, DEADLINE had already hit No. 1 on iTunes Top Albums in at least 32 different regions worldwide, while the music video for “GO” soared to No. 1 on YouTube’s worldwide Top Trending Videos list.

That kind of simultaneous dominance — physical charts, digital charts, and streaming platforms all at once — is the BLACKPINK effect in full force.

For more BLACKPINK comeback news and K-pop chart updates, visit Technosports and check out our latest K-pop coverage.

FAQs

Q: How many copies did BLACKPINK’s DEADLINE sell on its first day?

DEADLINE sold 1,461,785 copies on its first day according to Hanteo Chart, setting a new all-time record for the highest first-day sales by any girl group in Hanteo history.

Q: Which record did BLACKPINK break with DEADLINE’s first-day Hanteo sales?

They surpassed aespa’s MY WORLD, which previously held the girl group record with 1,372,929 first-day copies sold in 2023, and became the first girl group with two albums over 1 million first-day sales.