In the ever-evolving world of global pop music, few stories have captured the imagination of fans and industry insiders quite like the meteoric rise of BLACKPINK’s Rosé. As a member of one of the world’s most influential girl groups, Rosé has long been celebrated for her distinctive voice, magnetic stage presence, and ability to connect with listeners across cultures.
But in 2025, she achieved a milestone that not only cements her place in music history but also signals a new era for K-pop on the international stage. With her solo single “On The Ground,” Rosé became the first female K-pop artist to chart a song for an astonishing 30 weeks on the Billboard Hot 100—a feat that speaks volumes about her artistry, the power of her fandom, and the growing influence of Korean music worldwide.
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The anticipation for Rosé’s solo debut was palpable from the moment it was announced. Fans around the globe eagerly awaited the release of “On The Ground,” curious to see how she would express her individuality outside the context of BLACKPINK. The song, a heartfelt anthem about self-discovery and staying true to one’s roots, resonated deeply with listeners. Its blend of soaring vocals, introspective lyrics, and catchy pop production made it an instant hit, not just in South Korea but across continents. As the weeks turned into months, “On The Ground” continued to climb and hold its place on the Billboard Hot 100, defying expectations and breaking records along the way.
The Journey to 30 Weeks: How “On The Ground” Became a Global Phenomenon
Rosé’s journey to this historic achievement is a testament to her talent, determination, and the unwavering support of her fans—affectionately known as BLINKs. From its debut, “On The Ground” stood out for its emotional honesty and universal message. The song’s lyrics, which reflect on the pursuit of dreams and the realization that true happiness often lies within, struck a chord with listeners of all ages. Rosé’s powerful yet vulnerable vocal delivery brought the story to life, making each performance a deeply personal experience.
The song’s success on the Billboard Hot 100 was no accident. It was the result of a carefully orchestrated campaign that leveraged social media, streaming platforms, and global fan engagement. BLINKs rallied behind Rosé, organizing streaming parties, sharing the song across platforms, and ensuring that “On The Ground” reached new audiences week after week. The track’s music video, with its cinematic visuals and symbolic storytelling, further amplified its impact, garnering millions of views and sparking conversations about Rosé’s artistic vision.
As “On The Ground” continued its remarkable run on the charts, it became clear that Rosé was not just breaking records—she was redefining what it means to be a global pop star. Her ability to bridge cultures, languages, and genres has set a new standard for K-pop artists aspiring to international success. The song’s 30-week streak on the Hot 100 is more than just a number; it’s a reflection of the shifting dynamics in the music industry, where talent, authenticity, and fan power can propel an artist to unprecedented heights.
BLACKPINK Rosé’s “On The Ground” – Key Milestones on the Billboard Hot 100
| Milestone | Details |
|---|---|
| Song Title | On The Ground |
| Artist | Rosé (BLACKPINK) |
| Billboard Hot 100 Debut | March 2024 |
| Weeks on Hot 100 | 30 |
| Notable Achievements | First female K-pop artist to chart for 30 weeks |
| Global Impact | Top streaming, viral music video, cross-cultural resonance |
Why Rosé’s Hot 100 Record Matters for K-Pop and Global Music
Rosé’s record-breaking achievement is more than a personal triumph—it’s a watershed moment for K-pop and the broader music industry. For years, K-pop artists have been steadily gaining ground on international charts, but sustained success on the Billboard Hot 100 has remained elusive for many, especially female soloists. Rosé’s 30-week streak shatters that barrier, proving that Korean artists can not only break into the mainstream but also maintain their presence over time.
This milestone also highlights the evolving relationship between artists and their fans. In the digital age, fan communities wield unprecedented influence, driving streaming numbers, social media trends, and even chart performance. BLINKs’ dedication to supporting Rosé is a testament to the power of collective action and the deep emotional connection that K-pop artists foster with their audiences. The success of “On The Ground” is a blueprint for future artists, demonstrating that authenticity, engagement, and a strong sense of identity are key ingredients for global impact.
For the music industry, Rosé’s achievement signals a shift toward greater diversity and inclusivity. As more non-English songs and artists find success on international charts, the definition of “pop music” continues to expand. Rosé’s journey serves as an inspiration to aspiring musicians everywhere, reminding them that language and geography are no longer barriers to reaching a worldwide audience.
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FAQs
Q: What makes Rosé’s “On The Ground” Billboard Hot 100 record so significant?
A: Rosé’s 30-week streak on the Hot 100 marks the first time a female K-pop artist has achieved such longevity, highlighting her global appeal and the growing influence of K-pop in mainstream music.
Q: How did Rosé and her fans help “On The Ground” stay on the charts for 30 weeks?
A: Through coordinated streaming, social media campaigns, and global fan engagement, BLINKs ensured the song’s sustained popularity, while Rosé’s authentic artistry resonated with listeners worldwide.
