BlackBerry used to rule the smartphone world. With its signature physical keyboard and its secure messaging, it was a device favored by professionals, executives, and politicians. As of 2007, BlackBerry had more than 16 million active users and appeared to be continuing its ascent. But one miscalculation doomed the company to collapse.
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BlackBerry’s Downfall: The 1 Mistake That Led to Its Collapse in the Smartphone Race
In 2007, Apple unveiled the iPhone, a revolutionary device with a full-screen touch interface, an intuitive operating system, and a burgeoning app ecosystem. In contrast to BlackBerry’s business-oriented approach, however, the iPhone was more of a work-and-play device, which allowed it to garner a much wider audience. Nevertheless, BlackBerry’s management downplayed the threat of the iPhone. Co-founder Mike Lazaridis once said famously, “The iPhone is an entertainment device. The BlackBerry is a business device.”
It was a deadly complacency. As Apple further refined its iOS experience, in 2008, Google introduced Android, an open-source, flexible alternative. Android started growing rapidly and had over 85% of the market by 2013. In the meantime, though, BlackBerry’s aging operating system struggled to compete. It had no developer support, disappearing App Store and smooth users experience with iOS and Android.
As consumers flocked to touchscreen devices, BlackBerry’s market share fell to the floor. By 2012, the total sales of smartphones had exceeded Apple’s over BlackBerry. In an attempt to make a comeback in 2013, BlackBerry released the Z10, a touchscreen device powered by the new BB10 OS. However, it was too late. The app ecosystem, and therefore, the user preference had already become entrenched around iOS and Android.
By 2016, BlackBerry had exited the smartphone business and become a software company. BlackBerry’s rise and fall is a cautionary tale about the perils of complacency. In a fast-changing tech landscape, adapting is survival — and failing to do so can leave even the biggest players behind.
FAQs
Why did BlackBerry fail?
BlackBerry failed because it underestimated touchscreen smartphones and the app ecosystem, falling behind iOS and Android.
When did BlackBerry stop making phones?
BlackBerry exited the smartphone market in 2016, shifting focus to software and security solutions.
