After successfully entering the decorative paints market earlier this year, Birla Opus Paints, a part of Aditya Birla Group’s Grasim Industries, has unveiled its latest campaign, ‘Naye Zamane ka Naya Paint’ (New Paint for the New Era).
This exciting new campaign, conceptualized by Leo Burnett India, brings together two of Bollywood’s beloved stars, Vicky Kaushal and Rashmika Mandanna, as brand ambassadors. The campaign also features veteran actors Neena Gupta and Saurabh Shukla, adding a touch of timeless charm to the film.
Birla Opus Paints Launches ‘Naye Zamane ka Naya Paint’ Campaign Featuring Vicky Kaushal and Rashmika Mandanna
A Fresh Perspective on Paints for the Modern Era
The ‘Naye Zamane ka Naya Paint’ campaign is all about introducing a new era in paints—one that combines innovative technology with style and quality. Vicky Kaushal and Rashmika Mandanna highlight the product’s distinctive features and superior quality, appealing to modern consumers who seek more than just a splash of color for their walls. With Neena Gupta and Saurabh Shukla bringing their veteran expertise to the mix, the campaign perfectly blends energy, tradition, and innovation.
A 360-Degree Marketing Push Across India
To make sure the message reaches every corner of the country, the campaign will be rolled out in Hindi and major regional languages, ensuring maximum impact. It will be supported by a 360-degree marketing strategy across multiple platforms, including TV, digital channels, outdoor advertising (OOH), print media, and radio. This comprehensive approach is designed to build brand awareness and encourage consumers to try the new product, positioning Birla Opus Paints as the go-to choice for modern homes.
What Industry Leaders and Stars Have to Say
Rakshit Hargave, CEO of Birla Opus Paints, expressed confidence in the campaign:
“With ‘Naye Zamane ka Naya Paint,’ launching during the festive season, we’re showcasing our product’s performance through a dynamic cast. The fresh energy of Vicky Kaushal and Rashmika Mandanna, paired with the timeless appeal of Neena Gupta and Saurabh Shukla, perfectly embodies our innovative approach to home decor. We believe this campaign will truly resonate with consumers.”
Vicky Kaushal, thrilled to be a part of the campaign, shared:
“I’m excited to join the Birla Opus Paints family and bring vibrancy to people’s homes. The campaign is unique and fun, and working alongside Saurabh Shukla made it even more enjoyable. His improvisation on set was a treat to witness.”
Rashmika Mandanna echoed the sentiment:
“I believe in evolving with the times, and the new campaign by Birla Opus Paints reflects that belief. It’s about making choices based on facts rather than tradition. Working with Neena Ji was a wonderful experience, and I look forward to a long partnership with Birla Opus.”
Why It Matters: A Paint for the New Generation
The campaign’s creator, Rajdeepak Das, Chairman of Leo Burnett South Asia, emphasized the importance of innovation:
“We live in a constantly changing world, and the way we design our homes has evolved. The film creatively highlights the transition from old-school paints to next-gen paints designed to meet the ever-changing needs of modern India.”
Conclusion: Redefining Home Decor with Birla Opus Paints
With the ‘Naye Zamane ka Naya Paint’ campaign, Birla Opus Paints is setting a new standard in the decorative paints industry. By blending innovation, style, and superior performance, this campaign speaks directly to the modern consumer. Whether through a vibrant TV spot or a digital ad, the message is clear: Birla Opus Paints is here to redefine home decor for the new era. Stay tuned as this exciting new product takes center stage in homes across India!
