Ayushmann Khurrana’s Pati Patni Aur Woh Do is grinding toward a Rs 50 crore finish.
While it’s a face-saving result, the numbers highlight a grim reality for Bollywood rom-coms in the post-pandemic era.
With audiences favoring OTT for light-hearted content, this franchise struggle proves that unless a film delivers an exceptional hook, theatrical success remains a brutal, uphill battle.