The Taiwanese giant has launched a wide range of laptops at CES 2023 with OLED displays and the latest 13th Gen Intel and AMD Ryzen 7000 series processors. New products include ProArt Studiobook 16 3D OLED (H7604), Zenbook Pro 16X OLED (UX7602BZ), Zenbook Pro 14 OLED (UX6404), Zenbook 14X OLED (UX3404), Vivobook Pro 16X 3D OLED (K6604), ProArt Display OLED PA32DCM, and ProArt Display PA279CRV.
During the show, ASUS emphasized the brand’s pioneering role in innovating for a sustainable future. “As we progress on this incredible journey towards sustainability, we continually leverage our technological leadership, data-driven rigor, and human-centered philosophy,” said ASUS Co-CEO S.Y. Hsu, “our goal is to ultimately create a net-zero enterprise that drives the shift towards a circular economy — with a responsible supply chain creating shared values for each and every one of us.”
ASUS Zenbook Pro 16X OLED (UX7602BZ): The most powerful Zenbook yet
Partnering with Intel, ASUS has redesigned the impressive Zenbook Pro 16X OLED (UX7602BZ) for 2023 to make it the most powerful version ever. The new laptop features a unique Intel processor with the latest ASUS Supernova System-on-Module (SoM) design. This module packaging technique has a number of benefits, including a reduction of the motherboard core area by 38%, increasing the overall cooling efficiency of the system.
This leaves extra room for the GPU power components, helping them to reach higher TDP values, and giving users more stability and higher GPU performance. In addition, the laptop adopts a liquid metal thermal compound, reducing its temperature by 7°C in high-performance mode, allowing it to achieve a total TDP of up to 155 W.
With its breakthrough, ultra-compact ASUS Supernova SoM that enables ultra-powerful performance from the 13th Gen Intel Core i9-13905H processor, NVIDIA GeForce RTX 40 Series Laptop GPU, and 32 GB of fast LPDDR5X DRAM, the new 2023 Zenbook Pro 16X OLED will noticeably enhance video-editing performance and 3D rendering capacity — drastically shortening processing time.
This laptop has a world-leading 16:10 3.2K 120Hz OLED HDR NanoEdge touchscreen. The Active Aerodynamic System Ultra (AAS Ultra) mechanism powers the auto-tilting keyboard that ensures a comfortable typing angle, and it also enhances system cooling for maximum performance.
There’s a White RGB intelligent lighting system that illuminates the keyboard and adds a whole new dimension to the creative experience as well as enabling smart interactivity features. Additionally, the innovative ASUS Dial allows precise fingertip control of creative parameters in Adobe and most other apps, while the larger ASUS NumberPad features haptic feedback and enhanced pressure sensitivity for easier number entry.
With its ASUS Supernova SoM, LPDDR5X DRAM, and optimized GPU, Zenbook Pro 16X OLED redefines what a compact creator laptop should be, helping to take creativity to the next level.
ASUS Zenbook Pro 14 OLED (UX6404) and Zenbook 14X OLED (UX3404): All about performance and portability
Weighing just 1.65 kg and measuring less than 1.8 cm thick, Zenbook Pro 14 OLED (UX6404) has top-tier performance, best-in-class visuals, surprising innovations, and a compact chassis, expanding the possibilities for creators on the go. Leading the premium specification is an all-new, cutting-edge 2.8K 120 Hz OLED NanoEdge Dolby Vision display that produces jaw-dropping detail, super-smooth motion, and ultra-vivid colors. It is also Pantone Validated for color accuracy and has a cinema-grade 100% DCI-P3 gamut. Creating or enjoying visual content has never been better thanks to its bright and clear HDR imagery and deep blacks.
For outstanding performance during any creative task, Zenbook Pro 14 OLED is powered by up to the latest 13th Gen Intel Core i9-13900H processor and studio-grade NVIDIA GeForce RTX 40 Series Laptop GPU, matched with 16 GB of fast DDR5 RAM, a slot that will take up to a 32 GB SO-DIMM, and a 2 TB SSD. It also packs the latest WiFi 6E technology, which is boosted even further by ASUS WiFi Master Premium.
Zenbook Pro 14 OLED includes many thoughtful features to enhance productivity and creativity, such as the ASUS DialPad for intuitive app control, ASUS Pen 2.0 support, along with a full set of I/O ports. Furthermore, a long-lasting high-capacity 76 Wh battery makes Zenbook Pro 14 OLED the perfect match for serious on-the-go creation.
Zenbook 14X OLED (UX3404) puts mobile life on a rock-solid footing. This powerful model has a thin-and-light chassis and comes in two colors, Sandstone Beige and Inkwell Gray. The Sandstone Beige version has a lid made from a new eco-friendly plasma electrolytic oxidation (PEO) coating technique that creates a ceramic-like finish and stone-like feel.
And inside, there’s up to the latest 13th Gen Intel Core i9-13900H processor, studio-grade NVIDIA GeForce RTX 3050 graphics, 32 GB of fast LPDDR5 memory, and a 1 TB PCIe 4.0 SSD. There’s also a bigger 14.5-inch 16:10 2.8K 120 Hz OLED HDR NanoEdge display and a longer-lasting 70 Wh battery.
