As we know, ASUS is a leader when it comes to making professional laptops for creators and taking this forward, the Taiwanese giant has announced its first 3D OLED laptops. A full creator solution, including the world’s first glasses-free 3D OLED technology unveiled, reshaping visual experiences.
New featured innovations include ASUS Spatial Vision, the world’s first glasses-free 3D OLED laptop display technology, which provides a unique visual and working experience for creators. During the show, ASUS emphasized the brand’s pioneering role in innovating for a sustainable future. “As we progress on this incredible journey towards sustainability, we continually leverage our technological leadership, data-driven rigour, and human-centred philosophy,” said ASUS Co-CEO S.Y. Hsu, “our goal is to ultimately create a net-zero enterprise that drives the shift towards a circular economy — with a responsible supply chain creating shared values for each and every one of us.”
Incredibly exciting software and hardware for creators
During the CES 2023 event, ASUS introduced a range of new and updated software and hardware innovations for content creators. All the new ProArt Studiobook, Zenbook Pro, and Vivobook Pro laptops will come with the latest GeForce RTX 40 series Laptop GPUs. Backed by NVIDIA Studio technologies for creators, products with NVIDIA RTX GPUs benefit from RTX optimizations in over 110 creative apps, NVIDIA Studio Drivers for the highest levels of stability and performance in creative apps, and exclusive AI-powered NVIDIA tools: Omniverse™, Canvas, and Broadcast.
“AI is being infused throughout creative workflows, driving artists from concept to completion faster than ever,” said Jason Paul, vice president and general manager of the Studio platform at NVIDIA. “ASUS ProArt, Vivobook, and Zenbook laptops, powered by new GeForce RTX 40 Series Laptop GPUs, combine breathtaking style with the performance and reliability creators need to power advanced tools like generative AI and NVIDIA Omniverse.”
In an exciting industry-first announcement, ASUS today also introduced ASUS Spatial Vision, the world’s first glasses-free (autostereoscopic) 3D OLED technology, which allows immersive 3D experiences on a laptop — with no wearables required. This is made possible using a lenticular lens and advanced eye-tracking camera technology, enabling the display to weave distinct images for each eye, resulting in an autostereoscopic 3D image. Users can also switch effortlessly between 2D and 3D. This new technology can totally change creator workflows, as users will be able to see the details of 3D objects and effects directly on the screen without needing to review physical prototypes, saving time and money while making their workflow more efficient.
These incredible OLED displays offer a 1,000,000:1 contrast ratio, a 0.2 ms response time, and a 120 Hz refresh rate for seamless visuals ― all while minimizing crosstalk for the smoothest viewing experience. They also offer great potential for rapidly-growing metaverse applications. This glasses-free 3D OLED technology integrates with the exclusive apps in the ASUS Spatial Vision Hub, which allows users to watch 3D videos and movies, play 3D games, and enjoy 3D model visualization or content creation.ASUS Spatial Vision also provides development tools built on SR (Simulated Reality) from our partner Dimenco, with supporting materials and guidelines to equip developers with unlimited potential by covering gesture control, interactive learning and much more to build a visionary ecosystem around 3D technologies.
ASUS today also announced ProArt Creator Hub 2.0, which is designed to ensure creators can best utilize their powerful ASUS hardware and software to bring their ideas to life. This new version hosts a refreshed, modern user interface and an exclusive new feature — Color Control, which combines all the color solutions specific to creators. ProArt Creator Hub 2.0 updates the ASUS Dial and ASUS Control Panel capabilities to not only allow new customizations for Adobe apps, but also for productivity, entertainment, and content creation apps — including Microsoft Office, Spotify, YouTube, and popular web browsers. ProArt Creator Hub 2.0 will be available for all Studiobook, Zenbook, and Vivobook models with ASUS Dial, ASUS DialPad, or ASUS ScreenPad Plus. It will also be available for the ProArt mouse range as well as all ASUS touchscreen monitors.
To push the limits of the creator experience, ASUS has joined forces with Pantone, the world-leading authority on color, to provide an opportunity for creators to gain access to and utilize the Pantone resource database, including the Pantone Libraries, Color Space data, Color Harmonies, and much more. All these features will be available on all ASUS creator laptops via the ASUS-exclusive ProArt Creator Hub 2.0 software. “Since Pantone and ASUS serve the same creative audience of more than 10 million designers and producers around the world,” said Tom Dlugos, Sales Director – OEM Displays for X-Rite Pantone, “it provides the perfect alignment for our mutual customers to take advantage of our joint innovation and gain direct access to Pantone’s extensive color information.”
Creativity in mind, full of innovations
ASUS ProArt Studiobook 16 3D OLED (H7604): 3D OLED creator mobile workstation
ASUS ProArt Studiobook 16 3D OLED (H7604) is the world’s first 3D OLED creator mobile workstation, transcending the ordinary to go far beyond the everyday. It has a refined Mineral Black finish and features a step-wise design that enables slimmer screen bezels and makes room for the rear air vents. This design also allows the laptop screen to lie flat, offering any viewing angle up to 180°.
With its groundbreaking new glasses-free 3.2K 120 Hz 3D OLED display, content creators and gamers can view 3D photos, videos, or even games ― without cumbersome glasses or headsets. Creating 3D visual content is made faster and more intuitive, and ASUS Spatial Vision technology allows 2D visual content to be seamlessly converted to immersive 3D in real-time with the flick of a switch. The super-bright OLED panel delivers stunning detail and vivid colors, featuring adaptive dimming technology to maximize display life.
Its unstoppable 13th Gen Intel Core i9-13980HX processor, NVIDIA GeForce RTX 40 Series Laptop GPU, up to 64 GB of upgradeable memory and ultrafast storage frees creators to do what they do best: create and design, without boundaries. The certified color-accurate 16-inch 3.2K 120 Hz 3D OLED display does full justice to every creative vision, providing unrivalled visuals. A large, stylus-compatible haptic touchpad and the intuitive ASUS Dial rotary control offer ultimate precision and control in apps. It also enables seamless connectivity to all the latest peripherals via dual Thunderbolt™ 4 ports, with up to 40 Gbps transfer speeds.
Additional benefits include advanced ASUS IceCool Pro thermal technology, which gives the ProArt Studiobook 16 3D OLED the edge when it comes to performance and quietness. It also has the ASUS Dial for precise and intuitive creative control.
For those who prefer a more conventional display, a traditional 2D OLED touchscreen panel is also available. Later, in Q2 2023, the ProArt Studiobook 16 OLED family will be updated with a model featuring a pro-certified NVIDIA RTX laptop GPU.
ASUS Vivobook Pro 16 3D OLED (K6604): Wow the world in 3D
ASUS Vivobook Pro 16X 3D OLED (K6604) is an innovative 16-inch laptop for creators that also features ASUS Spatial Vision technology with the world’s first glasses-free autostereoscopic 3D OLED 3.2K 120 Hz display. It is configurable with up to 64 GB DDR5 4800 MHz RAM with dual SO-DIMMs, and up to a 2 TB PCIe 4.0 x4 SSD.
This powerful creator-focused laptop is powered by a 13th Gen Intel Core i9-13980HX processor, with graphics provided by the latest NVIDIA GeForce RTX 40 Series Laptop GPU, along with a MUX Switch and NVIDIA Studio Driver support for an on-demand performance boost when gaming. An upgraded cooling system allows the full 150 W thermal design power (TDP) to be safely unleashed.
Vivobook Pro 16X 3D OLED has advanced ASUS IceCool Pro thermal technology and the ASUS DialPad for precise and intuitive creative control. It also benefits from dual Thunderbolt™ 4 ports for ultrafast transfer speeds of up to 40 Gbps and a standard SD card reader.