Apple Inc. is working on plans to expand and revitalise its retail chain, with the goal of expanding further into China and other regions of Asia while revamping existing stores in the United States and Europe. According to those familiar with the discussions, the iPhone maker is considering opening 15 more stores in the Asia-Pacific area, five in Europe and the Middle East, and four more in the United States and Canada by 2027.
According to the persons who asked not to be identified because the topic is confidential, the corporation also plans to rebuild or relocate six stores in Asia, nine in Europe, and 13 in North America. Over the next four years, the company plans to open 53 new, relocated, or remodelled locations.
Apple is attempting to revitalise its 22-year-old retail division, which is one of the world’s most revered chains but has also dealt with economic challenges, customer service issues, and labour upheaval in recent years.
The goal is to strengthen Apple’s brand in emerging regions such as India while simultaneously providing a better experience to users in the United States and Europe.
According to the sources, the most prominent new stores under consideration or development include three in India, the company’s first outpost in Malaysia, and an overhaul to Apple’s historic position in Paris’s Opera shopping district. It is also proposing to open a store at the Battersea Power Station in London, near its new local offices, and another in Miami.
In addition, a flagship store is planned for Shanghai’s Jing’an Temple Plaza. Some of the potential sites and timing are still internal forecasts or ideas, which means they could be postponed or cancelled entirely. Nonetheless, several of the stores are already under construction, with Apple having signed leases with landowners.
The Asia-Pacific area will be the primary focus of the growth, with 21 new or renovated locations planned until 2027. Last year, the market contributed nearly $130 billion of Apple’s revenue — roughly one-third of its total — and nations such as India have emerged as crucial growth engines.
Next year, the company plans to open its first Malaysian store in Kuala Lumpur, as well as a new Jing An Temple Plaza location, a makeover of its Shanghai Pudong facility, and maybe its first branch in Foshan, China. It also intends to open a new store in Osaka’s Grand Front Plaza mall and renovate its Shinsaibashi branch in the region.
Also Read:
