One of the most dramatic u-turns in Italian football history has unfolded. Andrea Pirlo’s appointment as the new Italian national team head coach has been called off, just hours before contracts were due to be signed. Transfer expert Fabrizio Romano disclosed the development, saying the federation had halted the process before contracts were signed. Italian football federation president Giovanni Malagò decided not to proceed with the signatures. The reason? Not a tactical disagreement or contractual dispute — but Pirlo’s commercial association with a Russian betting brand.
Table of Contents
At a Glance
| Detail | Info |
|---|---|
| Manager | Andrea Pirlo |
| Role (Proposed) | Italy Head Coach |
| Status | Called Off |
| Reason | Russian Betting Brand Association |
| Brand | Fonbet |
| Decision Maker | FIGC President Giovanni Malagò |
| Predecessor | Gennaro Gattuso |
| Current Club | Dubai United (UAE Pro League) |
What Happened?
Pirlo had apparently reached a verbal agreement with the Italian Football Federation (FIGC) to become their next head coach following Gennaro Gattuso’s resignation. Pirlo confirmed on social media on 27 July, a day before the FIGC was due to officially announce him, that he was no longer a candidate for the bench of the Italian national team.

Pirlo’s role as a global ambassador for Russian bookmaker Fonbet prompted objections to his potential appointment from some Italian Football Federation officials and politicians due to the ongoing war in Ukraine.
Pirlo’s path to the Italy bench was disrupted not by questions over his tactical credentials, but by a trip to Moscow. His appearance in Russia on behalf of one of the country’s largest betting companies triggered a political row, with critics arguing that any commercial association with Russia is incompatible with representing Italy while the war in Ukraine continues.
The Fonbet Controversy
In October 2025, while serving as head coach of Dubai’s FC United, Pirlo was named a global brand ambassador for Fonbet, one of Russia’s largest sports betting companies. Italy has strict laws regarding advertising gambling, with many opposing his appointment.
Pirlo’s candidacy came under scrutiny because of his role as a global ambassador for Russian bookmaker Fonbet, prompting objections from Italian Football Federation officials and from Italian lawmakers.
The association proved to be a deal-breaker. FIGC president Giovanni Malagò pulled the plug on the deal at the 11th hour, before the former Italy skipper confirmed on Sunday evening that he is no longer in the running for the role in a lengthy statement on social media.
Pirlo’s Own Words
In a lengthy statement on social media, Pirlo addressed the controversy directly.
Pirlo posted on Instagram: “Over the past few days, I have watched with great bitterness the debate that has unfolded regarding my name and the possibility of taking on the role of Head Coach of the Italian national team.”
He added: “To attribute a political meaning to such a collaboration means to attribute convictions that I have never expressed and that do not belong to me.”
Pirlo said: “I learned yesterday evening that I am no longer a candidate for the Italy national team head coach position.”
Italy’s Head Coach Search: Key Candidates
| Candidate | Status | Reason |
|---|---|---|
| Carlo Ancelotti | Declined | Contracted with Brazil until 2030 |
| Pep Guardiola | Declined | Salary demands of €20m/year |
| Silvio Baldini | Caretaker | U21 boss — temporary role |
| Andrea Pirlo | Called Off | Russian betting brand controversy |
Who is Andrea Pirlo?
Born on 19 May 1979 in Flero, Italy, Pirlo is considered one of the greatest midfielders of all time. He won 116 caps for Italy and was a key architect of the Azzurri’s iconic 2006 World Cup triumph in Germany.

After retiring in 2017, Pirlo moved into coaching. In July 2020, he was appointed head coach of Juventus U23, but just nine days later was promoted to lead the club’s first team following Maurizio Sarri’s dismissal. In his only season in charge, he guided Juventus to the Coppa Italia and the Italian Super Cup before leaving in 2021. He then managed Turkish club Fatih Karagümrük, followed by Sampdoria in Italy’s Serie B. Since 2025, he has been head coach of United FC, also known as Dubai United, in the United Arab Emirates.
Pirlo’s Managerial Career
| Club | Season | Notable Detail |
|---|---|---|
| Juventus U23 | 2020 | Stepping stone to first team |
| Juventus | 2020–21 | Coppa Italia & Supercoppa winner |
| Fatih Karagümrük | 2022–23 | Turkish Super Lig |
| Sampdoria | 2023–24 | Serie B stint |
| Dubai United | 2025–Present | UAE Pro League |
| Italy | Called Off | Fonbet controversy |
The Broader Political Context
Pina Picierno, a vice-president of the European Parliament, said on social media: “After yet another defeat and another missed World Cup qualification, Italian football desperately needed a cultural, ethical and managerial revolution.”
The controversy highlights a broader tension within Italian football between the federation’s desire to appoint an iconic figurehead and the political realities of operating in a Europe still deeply affected by the war in Ukraine. Pirlo’s deal with Fonbet — signed while coaching in the Middle East — has now cost him the most prestigious job in Italian football.
Italy’s World Cup Record in Recent Years
| Tournament | Outcome |
|---|---|
| 2018 World Cup | Failed to qualify |
| 2022 World Cup | Failed to qualify |
| 2026 World Cup | Failed to qualify |
| EURO 2020 | Champions |
| EURO 2024 | Group stage exit |
What Happens Next for Italy?
With Pirlo now out of the picture, the FIGC faces an urgent need to appoint a head coach. Silvio Baldini remains in temporary charge, but the search for a permanent successor to Gattuso will have to begin again. The federation must now go back to the drawing board after their preferred candidate fell at the final hurdle due to an off-field controversy no one saw coming.

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FAQs
Why was Andrea Pirlo’s Italy appointment called off?
Pirlo’s role as a global ambassador for Russian bookmaker Fonbet prompted objections to his potential appointment from some Italian Football Federation officials and politicians due to the ongoing war in Ukraine.
How close was Pirlo to being officially confirmed as Italy’s head coach?
Pirlo confirmed on social media on 27 July, a day before the FIGC was due to officially announce him, that he was no longer a candidate for the Italy bench.
Who made the final decision to pull the plug on Pirlo’s appointment?
Fabrizio Romano confirmed the news, stating that Federation president Malagò decided not to proceed with signatures due to Pirlo’s collaboration with a Russian betting brand.
What is Fonbet and why did it cause such controversy?
In October 2025, while serving as head coach of Dubai’s FC United, Pirlo was named a global brand ambassador for Fonbet, one of Russia’s largest sports betting companies. His appearance in Russia on behalf of one of the country’s largest betting companies triggered a political row, with critics arguing that any commercial association with Russia is incompatible with representing Italy while the war in Ukraine continues.
Who will now become Italy’s head coach?
With Pirlo’s appointment called off, the FIGC must restart their search. Italy U21s boss Silvio Baldini was handed the role as caretaker manager following Gattuso’s sacking in April and is expected to remain in temporary charge while the federation identifies a new permanent candidate.





