Dr. Lisa Su, the trailblazing CEO of Advanced Micro Devices (AMD), recently delivered a keynote at the South by Southwest (SXSW) festival, delving into the future of Artificial Intelligence (AI). The enlightening talk, which can be revisited here, offered valuable insights on the evolution of AI and its transformative impact on various industries.
ICYMI: AMD CEO, Lisa Su’s SXSW Keynote on the Future of AI PCs
AI: The Game-Changer in Technology
In her talk, Dr. Lisa Su underscored the significance of AI, describing it as “the most important technology to arrive in the last 50 years.” She asserted that companies mastering AI would gain a competitive edge over those who don’t, and emphasized AMD’s commitment to be at the forefront of this technological revolution. From designing superior chips to developing robust software, AMD is integrating AI into every facet of its operations, leveraging it as a powerful productivity tool.
AI PCs: The Next Evolutionary Step
Dr. Lisa Su also highlighted the role of AI in shaping the future of personal computers (PCs). “AI is the evolution in the PC game,” she stated, adding that it heralds a new era of productivity. She further mentioned that AI PCs are already available in the market, signifying the beginning of this transformative phase.
Open-Source Ecosystem: Key to Unlocking AI’s Potential
Emphasizing the collective effort required to maximize AI’s potential, Dr. Su advocated for an open-source ecosystem, stating, “it takes a village” and “no one company has all the answers.”
Technology and Entertainment: A Powerful Synergy
The keynote also shed light on the significant role of technology in revolutionizing the entertainment industry. Dr. Lisa Su was joined on stage by David Conley, Executive VFX Producer at Wētā FX, to discuss how AMD’s technology has been instrumental in enhancing the creative process for Wētā’s feature films.
Wētā FX, renowned for its award-winning and visually dense environments in films like Avatar: The Way of Water and the upcoming “Kingdom of the Planet of the Apes,” as well as the Oscar-winning animated short film “War is Over! Music Inspired by John and Yoko,” uses AMD’s EPYC CPUs to render scenes more rapidly. This partnership with AMD has empowered Wētā’s teams to push their creative limits.
Conley remarked, “We would still be rendering Avatar if it wasn’t for our partners like AMD. We use every bit of AMD… we are knocking at the door as they come off the assembly line.”
Dr. Lisa Su’s keynote at SXSW 2024 offered a fascinating glimpse into the future of AI, its integration into PCs, and its transformative impact across industries. As AMD continues to innovate and lead in this space, the world eagerly awaits the next big leap in AI technology.
