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Amazon India Launches Curated Catalogue of Toys & More Ahead of Prime Day 2023

Amazon India has launched a curated catalogue of toys and more for kids of all ages, ahead of Prime Day 2023. The catalogue, called “Little Explores,” features a wide selection of products from popular brands like Lego, Hasbro, and Mattel. Each page of the catalogue is integrated with a QR code that customers can scan to add the product to their shopping cart.

Amazon India Introduces Curated Catalogue on Books and Toys!

In addition to product recommendations, the catalogue also includes fun activities such as games, stickers, and DIY kits. There is also a story by Ruskin Bond, “The Blue Umbrella.”

The catalogue is available to download now on Amazon India’s website.

Commenting on the launch, Rajarshi Guin, Director, Amazon India said,

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“We are excited to offer a new way for kids and parents to shop for toys ahead of Prime Day and the festive season that will follow. The ‘Little Explores’ catalogue makes shopping Amazon’s vast selection informative, convenient and fun. It’s also a special gift that families can share over the course of the summer season and, once the holidays are over, they can continue to avail of the benefits over the year through the coupon code offers. The catalogue will serve as an interactive tool for parents and kids as it will help them build a ‘list of favourites’ together from the comfort of their homes.”

Prime Day 2023 is on July 15 & 16, 2023. Prime members can save big on toys and more during Prime Day. There will be exclusive deals, offers, and coupons available only to Prime members.

Not a Prime member yet? Sign up for a free 30-day trial at amazon.in/prime.

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Here are some of the deals and offers available on toys during Prime Day 2023:

  • Up to 50% off on Lego sets
  • Up to 30% off on Hasbro toys
  • Up to 20% off on Mattel toys
  • Buy one, get one free on select toys
  • Free shipping on all toys

Prime Day is the perfect time to stock up on toys for your kids. With so many great deals and offers available, you’re sure to find the perfect toys for your little ones.

Download the “Little Explores” catalogue today and start planning your Prime Day shopping.


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Raunak Saha
Raunak Saha
A cs engineer by profession but foodie from heart. I am tech lover guy who has a passion for singing. Football is my love and making websites is my hobby.



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