The intersection of Bollywood glamour and entrepreneurial hustle is about to explode onto your screens. JioHotstar is launching Pitch to Get Rich, a groundbreaking reality series premiering October 20, produced by the Fashion Entrepreneur Fund and Dharmatic Entertainment. This isn’t just another reality show—it’s a revolution in how India views fashion entrepreneurship.
Imagine standing before some of India’s biggest celebrities and business tycoons, your heart pounding as you pitch the fashion startup you’ve poured your soul into. That’s the electric premise of this series, where a massive ₹40 crore investment pool promises to turn creativity into serious business.
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The Star-Studded Panel That’s Breaking the Internet
What makes this show unique is its unprecedented judging panel. Bollywood luminaries Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora serve as judges alongside business leaders including Naveen Jindal, Dhruv Sharma, Ravi Jaipuria, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, and Vinod Dugar. This fusion of entertainment royalty and corporate giants creates something India has never witnessed before.
| Judge Category | Names | Expertise |
|---|---|---|
| Bollywood Icons | Akshay Kumar, Karan Johar, Malaika Arora | Entertainment & Brand Power |
| Fashion Authority | Manish Malhotra | Haute Couture & Design |
| Business Tycoons | Naveen Jindal, Ravi Jaipuria, Dhruv Sharma, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, Vinod Dugar | Investment & Business Strategy |
The chemistry between these judges promises to deliver both entertainment and genuine business wisdom. While some critics have compared it to Shark Tank, this show carves its own identity by focusing exclusively on fashion entrepreneurship—a sector that’s rarely received this level of mainstream attention.
What Makes Pitch To Get Rich Different?
In a never-seen-before format, the series will spotlight 14 carefully chosen founders as they showcase their ideas, tackle real-world business challenges, and compete for funding and mentorship. These aren’t just pitches; they’re transformative moments where dreams either take flight or crash spectacularly.
The show’s structure is designed to test every aspect of entrepreneurship. Contestants won’t simply present polished presentations—they’ll face real-world scenarios that separate visionaries from dreamers. The combination of celebrity judgment and business acumen means participants receive both brand-building guidance and hard financial scrutiny.
Pitch To Get Rich OTT Release Date: Mark Your Calendars
The wait is almost over. Pitch To Get Rich is set to premiere on JioHotstar on October 20, 2025, exclusively as part of JioHotstar Specials. For fashion enthusiasts, aspiring entrepreneurs, and reality TV fans, this date represents the beginning of something transformative in Indian entertainment.
JioHotstar has strategically positioned this release to capture the attention of diverse audiences—from those seeking inspiration to build their own fashion brands to viewers who simply enjoy high-stakes drama and celebrity appearances.
Behind the Vision: The Producers Speak
Apoorva Mehta, CEO of Dharmatic Entertainment, described the series as more than entertainment. The show is a catalyst that brings fashion, business, and innovation together, showcasing how Indian creativity can thrive on a global stage. It’s about telling the story of entrepreneurs who dare to dream and build.
Sanjay Nigam, Founder of Fashion Entrepreneur Fund, emphasized the show’s mission to champion “Make in India” by offering real business opportunities to homegrown talent. The partnership with JioHotstar ensures the show reaches a diverse audience, inspiring fashion entrepreneurs nationwide.
| Key Show Details | Information |
|---|---|
| Premiere Date | October 20, 2025 |
| Streaming Platform | JioHotstar (Hotstar Specials) |
| Investment Pool | ₹40 Crore |
| Number of Contestants | 14 Fashion Founders |
| Producers | Fashion Entrepreneur Fund & Dharmatic Entertainment |
| Show Focus | Fashion Entrepreneurship |
Why This Show Matters for Indian Fashion
For the first time ever, India’s booming fashion industry takes center stage in mainstream entertainment. The series breaks the mold by spotlighting homegrown talent and celebrating innovation in an industry that has long operated in the shadows of Bollywood and tech startups.
The timing couldn’t be better. India’s fashion industry is experiencing unprecedented growth, with young designers challenging traditional norms and creating globally competitive brands. This show provides a platform that combines capital, mentorship, and visibility—three critical ingredients for entrepreneurial success.
The Controversy: Shark Tank’s Glamorous Twin?
Not everyone is convinced this format will work. The series has already faced criticism for appearing strikingly similar to Shark Tank. Critics worry that the celebrity-first approach might prioritize entertainment over serious business evaluation. With judges better known for their on-screen personas than investment experience in fashion startups, some viewers question whether they’ll witness rigorous financial questioning or just celebrity drama.
However, proponents argue that fashion is inherently about aesthetics, branding, and cultural relevance—areas where these celebrity judges have undeniable expertise. The blend of entertainment icons and seasoned business tycoons could create the perfect balance.
What Viewers Can Expect
The teaser reveals glimpses of intense pitches, emotional moments, and the signature Karan Johar flair. Guest appearances by Saif Ali Khan, Sara Ali Khan, Shibani Dandekar Akhtar, and Ananya Panday add extra star power to what’s already a celebrity-packed series.
Expect to see contestants defending their valuations, explaining their market strategies, and demonstrating why their fashion brands deserve investment. The real-world business challenges will test their resilience, creativity, and business acumen beyond the initial pitch.
How to Watch Pitch To Get Rich
Accessing the show is straightforward for JioHotstar subscribers. The series will be available exclusively on the platform starting October 20, 2025, as part of the JioHotstar Specials lineup. Episodes will likely release weekly, keeping audiences engaged over several weeks.
For those new to JioHotstar, the platform offers various subscription plans that provide access to premium content, including original series, Bollywood blockbusters, and international shows. This release adds significant value to the platform’s content library.
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FAQs
What is the Pitch To Get Rich OTT release date?
Pitch To Get Rich premieres on October 20, 2025, exclusively on JioHotstar as part of the Hotstar Specials collection. The fashion entrepreneurship reality series will be available for streaming to all JioHotstar subscribers.
Who are the judges on Pitch To Get Rich?
The judging panel includes Bollywood stars Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora, along with prominent business leaders Naveen Jindal, Dhruv Sharma, Ravi Jaipuria, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, and Vinod Dugar.
How much investment money is available on the show?
The series features a massive ₹40 crore investment pool dedicated to backing India’s next generation of fashion entrepreneurs. This substantial funding demonstrates the show’s commitment to creating real business opportunities.
How many contestants will compete in Pitch To Get Rich?
Fourteen carefully selected fashion founders will compete in the series, showcasing their ideas, tackling real-world business challenges, and competing for funding and mentorship from the celebrity judges and business tycoons.
Is Pitch To Get Rich similar to Shark Tank?
While both shows involve entrepreneurs pitching for investment, Pitch To Get Rich focuses exclusively on fashion entrepreneurship and features a unique blend of Bollywood celebrities and business leaders. The show emphasizes the cultural and creative aspects of fashion alongside business fundamentals.
