Indian smartphone market gets ready for disruption as AI Plus announces the launch of two smartphones – the Nova 5G and Pulse – exclusively designed for Indian users. Both phones are scheduled for July 2025 release and will be available exclusively on Flipkart.com.
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AI Plus Nova 5G & Pulse: Built for Indian Market
The startup promises a fresh approach to smartphone design with “reliable performance, solid imaging capabilities, and a clean hardware experience” tailored specifically for evolving Indian user needs.
| Specification | AI Plus Nova 5G | AI Plus Pulse |
|---|---|---|
| Connectivity | 5G Support | 4G/LTE |
| Main Camera | 50MP + Secondary | 50MP + Secondary |
| Front Camera | Notch Design | Notch Design |
| OS | nxtQ NxtQuantum OS | nxtQ NxtQuantum OS |
| Colors | Pink, Blue, Black, Green, Purple | Pink, Blue, Black, Green, Purple |
| Availability | Flipkart Exclusive | Flipkart Exclusive |
| Launch | July 2025 | July 2025 |
| Target | 5G Performance | Everyday Use |
Both smartphones feature dual rear camera setups with 50MP main sensors and single-tone flash. The design philosophy emphasizes minimal aesthetics with lightweight construction, smooth curves, and distinctive red-accented power buttons.
Privacy Focus: A standout feature is data localization – user information remains stored in India on MeitY-certified servers hosted by Google Cloud, addressing growing privacy concerns among Indian consumers.
The Nova 5G targets users seeking faster connectivity and enhanced performance, while the Pulse focuses on reliable everyday functionality. Both support multitasking, media streaming, and clear call quality.
Market Position: AI Plus enters the competitive Indian smartphone segment with a direct-to-consumer approach, bypassing traditional retail channels through Flipkart exclusivity.
The NxtQuantum OS promises a clean Android experience without bloatware, potentially appealing to users frustrated with heavily customized interfaces. With five vibrant color options, the phones target style-conscious consumers seeking both functionality and aesthetics.
The Indian smartphone market continues evolving with new players challenging established brands through innovative approaches and competitive pricing strategies.
Frequently Asked Questions
When exactly will AI Plus Nova 5G and Pulse launch in India?
Both smartphones are scheduled for official launch in July 2025 exclusively on Flipkart.
What makes these phones different from other brands?
They’re specifically designed for Indian users with data stored locally on MeitY-certified servers.
