In a groundbreaking move to provide authentic data and unparalleled insights into the nation’s esports industry, AFK Gaming has announced the beta launch of ‘AFK Gaming Insights’, India’s first-ever premium analytics dashboard.
This innovative tool offers real-time data and analytics to help users, brands, and other stakeholders make informed decisions and stay ahead in the rapidly evolving esports landscape of the country.
AFK Gaming announces India’s first-ever premium insights dashboard for esports analytics
Key Features of AFK Gaming Insights
AFK Gaming Insights boasts three core analytics modules designed to offer comprehensive insights:
Tournament Analytics: This module grants access to detailed information on prize pools, sponsors, players, teams, and more. It provides a holistic view of the financial and competitive aspects of esports tournaments, enabling users to strategize effectively.
User Analytics: Discover valuable insights into demographics, occupations, interests, income ranges, spending habits, and more. This data is instrumental in understanding the diverse backgrounds and behaviors of the Indian gaming community, facilitating targeted marketing and engagement efforts.
Social Analytics: Track key metrics such as Instagram followers, YouTube subscribers, and the country’s top live streamers. This module helps users gauge the social media influence and engagement of top gamers and streamers.
Expressing his enthusiasm about the beta launch, Nishant Patel, Co-founder and CEO of AFK Gaming, stated, “AFK Gaming Insights is a product built to address a critical market need. In the absence of reliable data to aid their decision-making, key stakeholders in the Indian gaming, esports, and youth culture industries have been struggling to make informed decisions. With this launch, we hope to empower tournament organizers, brand managers, team owners, and industry observers with a single source of truth that they can turn to for industry knowledge and information that will drive the sector’s growth as a whole.”
India’s Booming Gaming Market
According to a report by Niko Partners, India is the fastest-growing gaming market, boasting over 450 million gamers and generating more than USD 830 million in revenue in 2023. This expansive market necessitates a platform that enables stakeholders and brands to access insights on the go and use these metrics for their engagement and campaigns.
To address this, AFK Gaming Insights has been devised to cater to a diverse spectrum of users and will be available exclusively to annual subscribers:
- Newcomers: The dashboard serves as an entry point, providing information that helps them understand trends, player performances, and tournament dynamics.
- Gamers: They can optimize their strategies and refine their performances, benefiting from deeper insights into their favourite gamers and teams’ social media engagements, viewerships, and tournament statistics.
- Industry Stakeholders: Detailed analytics into market trends, audience behaviours, and sponsorship opportunities enable them to make strategic decisions. For instance, the dashboard reveals that more Indian gamers spend money on a daily basis rather than not spending at all.
For example, the tool reveals that Total Gaming is currently the most-viewed Indian gaming YouTuber, with an average of 4.25 million views per video over the last month.
