Adda52 partners with celebrities to popularize poker as a lifestyle game in India

Adda52.com, one of India’s leading real-money poker platforms, has partnered with celebrities from TV, OTT and the film industry, like Maniesh Paul, Anupriya Goenka and Ronit Roy, to promote poker…

By Rahul Roy

August 29, 2024

2 min read

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Adda52.com has strategically teamed up with Maniesh Paul, a prominent entertainment industry figure recognized for his impactful roles in popular television shows like Jhalak Dikhhla Jaa, Dance India Dance Li’l Masters, and Indian Idol. With his broad audience appeal and credibility, Maniesh effectively and effortlessly connects with audiences, making his advocacy even more impactful.

Similarly, by teaming up with Ronit Roy, Adda52 aims to leverage his popular persona, depicted in his roles in Udaan, 2 States, Kasauti Zindagi Ki, etc., to strike a chord with the audience. With his signature style and gravitas, Ronit establishes poker as his go-to game and Adda52 as his chosen platform.

Likewise, the association with Anupriya Goenka brings a fresh perspective to poker and the thrill it promises. Her involvement will resonate with younger audiences and spotlight the thrilling aspects of poker and its myriad offerings.

Adda52 partners with celebrities to popularize poker as a lifestyle game in India

Commenting on the partnerships, Mr. Joydeep Mukherjee, Chief Marketing Officer of Deltatech Gaming, said, “At Adda52.com, we are committed to promoting poker as a lifestyle game in India. Our collaborations with distinguished celebrities like Maniesh, Anupriya, and Ronit are pivotal for our mission. These partnerships help us leverage their broad appeal and credibility to connect with our existing and potential players and grow poker’s footprint in the country.”

Adda52 has previously collaborated with various celebrities, including Karishma Tanna, Arjun Bijlani, Krystle D’Souza, Aakash Chopra, Nabha Natesh and Neha Pendse. With the celebrities’ young and diverse follower base, the brand aims to resonate with their audience and position poker as a thrilling lifestyle and mind sport.