Football just witnessed its biggest bombshell! Man City has inked a jaw-dropping £1 billion kit deal with PUMA, shattering every previous record in Premier League history. This isn’t just a contract – it’s a statement that could reshape football’s financial landscape forever.
Table of Contents
Record-Breaking Deal Breakdown
| Club | Brand | Annual Value | Total Deal | Duration |
|---|---|---|---|---|
| Man City | PUMA | £100m | £1bn+ | 10+ years |
| Man United | Adidas | £90m | £900m | 10 years |
| Liverpool | Adidas | £60m | £600m | 10 years |
| Arsenal | Adidas | £60m | £600m | 10 years |
Why This Deal Is Game-Changing
The £100 million per year figure absolutely dwarfs City’s previous PUMA arrangement, which was worth £65m annually since 2019. That’s a massive 54% increase, reflecting the club’s incredible success under Pep Guardiola.
Since donning PUMA kits, City has been unstoppable – winning four Premier League titles and completing the historic treble in 2022-23. This track record of excellence justified PUMA’s record-breaking investment.
What This Means for City
Transfer War Chest: With an extra £35m annually, Pep Guardiola’s transfer funds get a massive boost. Having already spent around £300m in 2025 on eight new signings, this deal ensures continued investment in world-class talent.
Complete Package: The agreement covers City’s women’s team, youth sides, and extends to other City Football Group clubs, making it a comprehensive partnership.
The Bigger Picture
This deal sends shockwaves through football’s financial ecosystem. While performance clauses remain unclear, the guaranteed figures set a new benchmark for elite clubs worldwide.
PUMA CEO Arthur Hoeld couldn’t hide his excitement: “Puma’s partnership with Manchester City has been a great success both on and off the pitch. Trophies, a perfect stage for our performance products and commercial success were exceptional.”
For football fans, this represents the sport’s relentless commercial evolution. City’s success on the pitch has translated into unprecedented off-field rewards, creating a virtuous cycle of investment and achievement.
Bottom Line: Manchester City’s £1bn PUMA deal doesn’t just break records – it redefines what’s possible in modern football economics, setting the stage for even bigger deals ahead.
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