Breaking: Epson has officially launched the EcoTank L4360 in India, setting a new benchmark for affordable printing with costs as low as 12 paise per page.
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Epson Launches EcoTank L4360: Game-Changing Launch Details
The global printing giant unveiled the L4360 today as the successor to their popular L4260 model, targeting homes, offices, and small businesses struggling with skyrocketing ink costs. Priced at ₹25,999 MRP, the printer is now available nationwide across all major electronics retailers.
“The EcoTank L4360 reflects Epson’s commitment to innovation and customer value,” said Siva Kumar, Senior General Manager at Epson India. “With improved speed, higher ink yields, and user-friendly features, it addresses the evolving needs of Indian consumers.”
What Makes This Launch Significant
Revolutionary Cost Structure
The L4360 introduces what Epson calls “ultra-low-cost printing” – dramatically undercutting traditional cartridge-based systems. Each refillable ink bottle delivers up to 8,500 black pages and 6,500 color pages, translating to years of worry-free printing for most users.
Performance Upgrades
The new model boasts 50% faster speeds than its predecessor:
- Black printing: 15 pages per minute
- Color printing: 8 pages per minute
- Print resolution: Up to 4800 x 1200 dpi
India-Centric Engineering
Recognizing India’s infrastructure challenges, Epson equipped the L4360 with Heat-Free technology that consumes just 13W power and operates seamlessly with basic UPS systems – crucial for areas with frequent power cuts.
Market Impact Expected
Industry analysts predict the L4360 could disrupt India’s ₹3,000 crore printer market, particularly in the SME segment where printing costs significantly impact operations. The printer’s economic model – higher upfront cost but minimal running expenses – challenges the traditional “cheap printer, expensive ink” approach.
Launch Specifications
Key Features at Launch:
- Ultra-compact design with 1.44-inch color LCD
- Automatic duplex printing and Wi-Fi Direct connectivity
- Heat-Free technology for energy efficiency
- Comprehensive 1-year warranty covering 50,000 pages including printhead
Availability and Positioning
The EcoTank L4360 launches as Epson’s flagship offering in the sub-₹30,000 segment, directly competing with HP’s Smart Tank series and Canon’s MegaTank lineup. Unlike competitors, Epson emphasizes the printer’s compatibility with India’s power infrastructure.
Early market response appears positive, with pre-orders reportedly strong across metro cities. The company expects the L4360 to capture significant market share from both home and small office segments.
What This Means for Consumers
This launch represents a fundamental shift in printer economics for Indian consumers. With traditional printers costing ₹2-5 per page to operate, the L4360’s 12 paise promise could save users thousands annually while delivering professional-grade output quality.
The nationwide rollout begins immediately, with Epson targeting aggressive distribution through both online and offline channels.
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